Blog

exaqueo is recognizing the holiday season by celebrating the predictable movies we all love to binge. Seven of our team members created new holiday movie plots. Which movie would you most like to see? Read the plots and vote for the movie plot you like best!

As 2024 draws to a close, we’re reflecting on the insights that shaped employer branding this year.

As you think about fall getaways or plan holiday vacations, perhaps you’ve visited Airbnb. It’s more than just you pay online and get a place to stay. Airbnb didn’t just change how people vacation—it revolutionized the concept of branding, belonging, and storytelling.

Looking to strengthen your employer brand? Start with the voices that matter most—your employees.

By understanding where potential candidates consume content—even outside of job search activities—employers can strategically place their brand in front of the right audiences.

Is your employer brand a true reflection of who you are as an organization? Discover the key indicators of authenticity and why it’s your strongest strategy in today’s talent marketplace.

In a multi-brand organization, defining your employer brand can be challenging. Explore how brand hierarchy can provide clarity and attract top talent.

Discover how understanding cultural nuances can drive your talent marketing strategy. Read about our recent client engagement and the key insights we uncovered.

A new discipline is emerging. The shift from SEO to GEO necessitates a strategic overhaul for website owners. Let's explore what's changing in this new world of search.

Welcome back to our internal communications blog series! For part two, Jazmyn sits down with her colleague Mark to discuss internal communications strategies and the value workforce research can have on stronger employee engagement.

Standing out in the government contracting sector is no small feat. Here's how to craft an authentic employer brand that differentiates.

Your employer brand speaks not just to candidates, but also to employees; your goals are not just hiring, but also retention. An effective employer brand must be grounded in the truth and pave the way for long-term relationships with your employees.

The budget you seek to build your team, secure vital tools, and do the work you know makes a difference is built on fully understanding the business objectives of your company and executives.

Employer branding isn’t just about attracting talent—it’s about retaining employees by delivering on commitments you’ve made to them. Internal communications ensures that your employer brand message resonates within the organization.

How can D&I reports better resonate with employees? Explore our innovative strategies, including snackable content, showcasing real stories, and interactive features.

Based on the current momentum across multiple states, pay transparency is likely to become required by law in an increasing number of locations across the United States. How does this affect your employer brand?

We share six best practices and examples for recruitment marketing during reduced hiring or a reduction in force.

Are you keeping pace with the AI revolution? Unlock the potential of a growth mindset in the age of AI by taking three specific steps.

Talent Acquisition Week 2024 offered invaluable insights into the ever-evolving world of talent acquisition and employer branding. We share our top three takeaways with you here.

Is your hiring process engaging candidates? It's time to shift from a rote process to a captivating experience. Learn why the candidate experience matters more than ever.

Jon Wenglikowski, managing director of exaqueo's Workforce Insight practice, highlights the parallels between consumer and employer brand health.

How can AI become a useful fixture in the workplace? Click here for 4 insights gleaned from a recent study of generative AI in the workplace.

exaqueo is headed back to Talent Acquisition Week 2024 in San Diego! You won't want to miss our engaging panel discussion to gain a deeper understanding of how to successfully navigate stakeholder and organizational challenges when launching and managing an authentic employer brand.

Delivering ROI is one of the most impactful things you can do as an Employer Brand leader, and managing your budget effectively is a big part of that.