As 2024 draws to a close, we’re reflecting on the insights that shaped employer brand this year. From the power of source-of-hire data to the game-changing impact of Generative Engine Optimization (GEO), the landscape has never been more dynamic. Whether navigating the unique challenges of government contracting, optimizing branding strategies for the digital age, or building a cohesive brand hierarchy, these topics have sparked important conversations.
Join us as we round up exaqueo’s top five articles of the year, sharing valuable lessons and actionable strategies to elevate your employer brand in 2025 and beyond.
- Candidate Experience Is Greater Than a Hiring Process
Candidate experience is bigger than an HR tech stack. It’s more than communications from the applicant tracking system (ATS) or any one interview. It’s all these things and more. It’s what people know, learn, feel, and do at every point along a journey. - GEO is the New SEO, and It Will Drive the Future of Your Careers Website
A new discipline called GEO (generative engine optimization) is emerging, centered on principles to prepare for this future by getting your site featured within AI summaries of relevant topics. The shift from SEO to GEO necessitates a strategic overhaul for website owners. Let's explore what's changing in this new world of search. - Internal Communications: Your Essential Employer Brand Partner
While getting your employer brand message in front of candidates is essential, it’s only half the strategy. There's another team, crucial to sustaining and strengthening the employment relationship, that often gets overlooked. Here’s why a strong partnership with internal communications is essential to your employer brand strategy. - From Crisis to Confidence: Recruitment Marketing in a Climate of Downsizing
During a climate of downsizing, the role of recruitment marketing professionals likely needs a shift in mindset and action. What was once external is internal. What was once communicated to candidates is now to employees. Here are six practical actions to confidently navigate change. - The Role of Brand Hierarchy in Building a Consistent Employer Brand
Brand hierarchy refers to the structured framework that defines how brands within a business are organized and how they relate to each other. A clear and well-defined brand hierarchy not only enhances brand recognition but also provides clarity in the marketplace, fostering brand loyalty.
The lessons of 2024 are clear: adaptability and innovation are key. As you prepare your employer brand strategy for 2025, these insights offer a solid foundation to upskill your team and inform your employer brand strategy. Explore more exaqueo insights, share your thoughts, and let us know how you’re planning to elevate your employer brand in the coming year.
Ready to take the next step?
If understanding your people and culture, building a strategic employer brand, or activating your brand are part of your 2025 goals … reach out to us! We’d appreciate learning more and being your partner on the journey.
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