The most successful relationships are built on honesty, commitment, and shared vision for the future. At exaqueo, we uncover the truth, build commitment, and create and communicate the shared experience.
So everyone’s work has meaning.
Exceptional employer brands come from well founded, rigorous, and custom strategy.
We uncover and understand the employment relationship inside and outside of work including candidate and employee: perceptions, needs, behaviors, and experiences specific and custom to your organization.
We build and align the employer brand relationship (EBR) - the shared and authentic perception of the employer - and the strategy, structure, and plan to bring it to life across the organization globally and locally
We strengthen and sustain the relationship through meaningful and aligned candidate and employee experiences from launch and activation planning to full digital and creative execution on and offline.
Lead with data your leaders have never seen.
Translate that data into a consistent employer brand strategy. Apply that strategy across the entire employment experience Demonstrate the value of employer brand to the bottom line.
A luxury hotel company competing with the biggest names in the world needed a truly differentiated employer brand strategy. ‘Crafted By You’ attracts and retains talent who value autonomy, creativity and the opportunity to work for a brand with a rich tradition and exceptional service.
When Dunkin' Brands was ready to build its authentic employer brand, they needed a partner who was flexible, collaborative, and consultative from start to finish. After speaking with various potential partners, exaqueo was their "obvious choice." Hear more about our partnership, approach, and activation during this 2021 Talent Acquisition Week presentation.
A new consumer brand required a new, impactful, employer brand that was both brand aligned and authentic to the talent needed to drive the organization forward. Our differentiated approach, ‘Opportunity Owned,’ led to a 19% increase in offers in just a few short months.
As a growing, global business with a loyal following, the CEO named talent and culture his #1 priority. We built an employer brand that captures the authentic spirit and unique employment experience from corporate to retail to manufacturing.
A bold business strategy requires talent with the guts and talent to achieve audacious goals. ‘Accept the challenge’ combines the reality of the employment experience with the business of business intelligence. MicroStrategy saw an overall employee rating increase from a 3.4 to a 4 on Glassdoor after the employer brand launch.
While simultaneously going through a name change and a consumer rebrand, Sevita set out to establish its first-ever employer brand to tell an impactful employment story. 'Careers, well lived.' reflects the rewarding career that employees can speak of with pride when working at Sevita. Following the employer brand launch, Sevita saw a 67% increase in apply clicks.
This work is our meaning.
In 2021, exaqueo celebrates our 10-year anniversary of advocating for workforce research, giving a voice to employees, and building authentic employer brands. We’ve hit many historic and pioneering milestones in our decade of service.
exaqueo is founded by Susan LaMotte as a consulting firm to fill the void she found when serving as an in-house Global Employer Brand Leader
We pioneer the concept of “source of influence” as key talent acquisition metric
Our “whole self model” is published in the Harvard Business Review
We help Carnival Cruise Lines launch their revamped culture, values, and first-ever candidate self-assessment
We help launch the Association of Talent Acquisition Professionals
We power the employer brand for CSAA and their revolutionary brandline ‘A Community That Works’™
Red Wing Shoe Company debuts their exaqueo- powered employer brand ‘Build Your Legacy’
We compose the first ever, unique, employer brand musical score for Kempinski careers
We become a certified diverse supplier
We are named one of the fastest-growing companies in South Carolina
Partner with the Talent Board, CareerXRoads, and Fortune 500 HR executives to develop the industry’s first candidate-centric candidate experience model
We’re recognized as one of the fastest-growing companies in South Carolina for the second year in a row
We lead the industry in the bold transformation from employer value proposition (EVP) to the the Employer Brand Relationship (EBR), launching the first loyalty metric to replace eNPS
We are named again as one of the fastest growing companies in South Carolina and to the Inc. 5000 list of fastest growing companies in America
Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.
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exaqueo is recognizing the holiday season by celebrating the predictable movies we all love to binge. Seven of our team members created new holiday movie plots. Which movie would you most like to see? Read the plots and vote for the movie plot you like best!
As 2024 draws to a close, we’re reflecting on the insights that shaped employer branding this year.
As you think about fall getaways or plan holiday vacations, perhaps you’ve visited Airbnb. It’s more than just you pay online and get a place to stay. Airbnb didn’t just change how people vacation—it revolutionized the concept of branding, belonging, and storytelling.
Looking to strengthen your employer brand? Start with the voices that matter most—your employees.
By understanding where potential candidates consume content—even outside of job search activities—employers can strategically place their brand in front of the right audiences.
Is your employer brand a true reflection of who you are as an organization? Discover the key indicators of authenticity and why it’s your strongest strategy in today’s talent marketplace.
We’re known and respected for our perspective in employer brand, talent, and HR.
Are you interested in a more strategic, elevated,
and impactful approach to employer brand?
