It’s that time of year — a time to reflect on the ups, downs, successes, and lessons of another year gone by. A time for best-of lists and top 100 countdowns. But, why? Why reshare our top five employer brand insights of 2019? Here are three reasons: in case you missed it; in case you’re new to employer brand; in case your workload is quieter than usual and you now have time to read blog posts. 

Okay, one more reason: because they are worth reading. 

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally 

One question often asked is: what other resources should I read or check out? I’ll start by saying there is noise, confusion, and differences of opinion in the employer brand space. The industry itself is still growing, which means there isn’t a unified set of standards defining employer brand and employer value proposition. 

Gaining Executive Buy-in for Your Employer Brand

Just the mention of a well-known brand conjures up opinion, association, and reputation. A brand is only as strong as its value in the market. And that’s why so many organizations spend billions of dollars on brand and marketing.

Should Your Employer Brand Be Authentic or Aspirational? 

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.

Therein lies the conundrum: how do you attract and retain talent based on your organization’s vision when current state doesn’t match desired future state?

5 Meaningful Ways to Launch Your Employer Brand 

When it comes to employer branding, it’s important to have a short-term plan in place to celebrate and generate buzz, as well as a long-term strategy for on-going brand activation and management. Whether you’ve got no budget or a “whoa” budget, here are 5 ideas to get your brand-launching creative juices flowing.

What’s the real difference between employer brand and recruitment marketing?

On the surface, it may seem like a simple question with a straightforward answer. As a talent acquisition professional with two decades of experience, I can tell you it’s not. There is much debate and confusion! Some experts advocate there’s no difference and use the terms interchangeably, while others like me, disagree.

Employer Brand Trends for 2020 and Beyond

As we approach the end of the year, we want to help you think about the future, too. What will 2020 bring for employer branding? What are the trends we’re seeing for the next decade? What New Year’s resolutions will hone your employer brand skills? While we don’t have a crystal ball, we do have more than 150 years of combined HR, marketing, and employer brand experience to lean on. 

Be sure to follow exaqueo on Facebook for the latest employer brand trends. And, check out our “employer brand resolutions” on Instagram the week between Christmas and New Year’s Day.