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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Are Your Talent Decisions Misplaced?
Oct 3, 2019
Jul 1, 2015
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Are Your Talent Decisions Misplaced?

Assumption—that’s often the name of the game for human resources decisions. After all, HR professionals are employees too, right? They went through the hiring process themselves, they use the benefits, they want career paths—they’re just like the rest of the employees. Except they’re not. And neithe

Talent and HR News Weekly Roundup: Alternative Work Arrangements
Oct 3, 2019
Jun 26, 2015
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Talent and HR News Weekly Roundup: Alternative Work Arrangements

There are many companies out there challenging the 9-5 mentality and offering different approaches and options for the way its workforce works. Some work environments don't allow for much flexibility, as there are jobs where you must physically be present, such as a shift at a restaurant or a securi

Talent and HR News Weekly Update: What's Been Happening This Week?
Oct 3, 2019
Jun 19, 2015
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Talent and HR News Weekly Update: What's Been Happening This Week?

We're back with the Talent and HR News Weekly Roundup. There has been a lot going on related to employment news this week, with big names such as Uber, Clinton, and Disney. Check out below for the latest news this week:1) In a Turnabout, Disney Cancels Tech Worker Layoffs from New York Times"In late

Brand Like a CMO: A Recap
Oct 3, 2019
Jun 17, 2015
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Brand Like a CMO: A Recap

Last week, we hosted our inaugural class - Brand Like a CMO - as part of our learning series. We invited speakers from non-HR functions to educate employer brand practitioners on the fundamentals of consumer marketing. Speakers included: Steve Hoeffler, a marketing professor from Vanderbilt Universi

Talent and HR News Weekly Update: The Performance Review
Oct 3, 2019
Jun 5, 2015
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Talent and HR News Weekly Update: The Performance Review

The performance review. Most people dread them. Some people look forward to them. The intent of performance reviews is worthwhile. It's an opportunity to provide feedback to employees and discuss areas of growth. Sometimes though, employees and managers just go through the motions making performance

Eat My Dust, Policymakers: Take Family Leave Policy Changes into Your Own Hands
Oct 3, 2019
Jun 4, 2015
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Eat My Dust, Policymakers: Take Family Leave Policy Changes into Your Own Hands

Last year, the Department of Labor created the #LeadOnLeave campaign to encourage states to re-assess their family leave policies and provide paid leave. Some states and cities have taken note and adjusted their policies. Most of the arguments for paid leave are to move the government to modify the

Talent and HR News Weekly Roundup: Spotlight on Millennials
Oct 3, 2019
May 29, 2015
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Talent and HR News Weekly Roundup: Spotlight on Millennials

It's official. Millennials have taken over the workforce. According to Pew Research Center analysis, millennials are now the largest generation in the workforce. It was inevitable that this would happen, it was just a question of when and that time has come. To help you brush up on the latest mille

“Practice What You Preach, Sister” and Other Lessons in Selling the Job
Oct 3, 2019
May 27, 2015
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“Practice What You Preach, Sister” and Other Lessons in Selling the Job

Some of you may have heard about the Lilly Pulitzer partnership with Target and the mayhem that ensued when it was launched. I shamefully took part in the mayhem. I’m not a die-hard Lilly Pulitzer fan, but fell victim to their marketing. They had countless media plugs, a pop-up shop in NYC, and a gl

Talent and HR News Weekly Update: The Latest in Hiring Veterans
Oct 3, 2019
May 22, 2015
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Talent and HR News Weekly Update: The Latest in Hiring Veterans

In honor of Memorial Day on Monday, we are featuring the latest news in hiring veterans for this week's Talent and HR News Weekly Update. This has been a topic of discussion for years. See what some companies are doing to help veterans find employment. 1) Wal-mart Announces Expansion of Veteran Hiri

Talent and HR News Weekly Roundup: What's Been Happening This Week?
Oct 3, 2019
May 15, 2015
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Talent and HR News Weekly Roundup: What's Been Happening This Week?

All of the news in this week's Talent and HR News Weekly Roundup has a common theme: how to honor your workforce. Whether it's through an reward trip, diversity, or just giving them a chance even though they may not have all of the credentials - your workforce is invaluable. We hope this catches you

How Diapers Can Help Position Your Employer Brand
Oct 3, 2019
May 12, 2015
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How Diapers Can Help Position Your Employer Brand

I’m a bit of a product lover. One of my favorite pastimes is roaming around CVS or Sephora and checking out all of the new products and packaging. My husband thinks I’m nuts and doesn’t understand my obsession. I think part of it is I’m a gullible consumer, even though I’m well versed in marketing t

Talent and HR News Weekly Roundup: What's Been Happening This Week?
Oct 3, 2019
May 8, 2015
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Talent and HR News Weekly Roundup: What's Been Happening This Week?

Welcome to this week's Talent and HR News Weekly Roundup. What's been happening this week as it relates to employment and the workforce was pretty grim, until today's jobs report was released. The unemployment rate is at a seven-year low at 5.4%. Have a drink to celebrate this weekend!1) Google is p

Talent and HR News Weekly Update: What's Been Happening This Week?
Oct 3, 2019
May 1, 2015
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Talent and HR News Weekly Update: What's Been Happening This Week?

This week, there has been a hodge podge of employment news: from the SEC being involved in linking executive pay to performance to getting leadership tips from U2. It's all in this week's Talent and HR News Weekly Roundup. 1) SEC Rule Would Link Executive Pay to Performance from NPR"The Securities a

Talent and HR News Weekly Update: Focus on Employees
Oct 3, 2019
Apr 24, 2015
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Talent and HR News Weekly Update: Focus on Employees

This week's Talent and HR News Weekly Update focuses on employees because, why not? Most of us are or have been an employee of somewhere, so these articles highlight the environment where employees work, relationships with employees, and recruiting employees. Enjoy!1) 7 LinkedIn Tools for Recruiting

How Employee Engagement Can Impact the Environment
Oct 3, 2019
Apr 22, 2015
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How Employee Engagement Can Impact the Environment

We talk a lot about engagement because it’s a strong indicator of the state of a workforce. There are many ways to boost engagement that typically fall under HR—well-defined career paths, recognition or promotion opportunities, a clear alignment with company goals, wellness and benefits,…and the lis

Talent and HR News Weekly Roundup: Compensation and Equal Pay
Oct 3, 2019
Apr 18, 2015
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Talent and HR News Weekly Roundup: Compensation and Equal Pay

There was a lot of news about compensation and equal pay this week, so that's what we're going to focus on in this week's Talent and HR News Weekly Roundup. Increasing the minimum wage has been a popular topic in recent months. Just a few weeks ago, McDonald's reported its intentions to increase its

HR Expert Q&A: HR Tech
Oct 3, 2019
Apr 15, 2015
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HR Expert Q&A: HR Tech

There are so many valuable HR tools and technologies available--from employee engagement to feedback to perks and benefits. How can we implement the ones we want to use without overwhelming our workforce who has to learn to use each new platform? They solve many of the day-to-day challenges we have,

Talent and HR News Weekly Roundup: What's Been Happening This Week?
Oct 3, 2019
Apr 10, 2015
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Talent and HR News Weekly Roundup: What's Been Happening This Week?

There are some big brands included in the employment news conversation this week: Google and Starbucks to name a few. Get leadership tips from the Final Four coaches, and see how culture can help the bottom line in this week's Talent and HR News Weekly Roundup. 1) Google's Head of HR Shares His Hiri

How Succession Planning Can Boost Your Engagement
Oct 3, 2019
Apr 9, 2015
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How Succession Planning Can Boost Your Engagement

Succession planning sort of feels like signing up for life insurance or investing in your retirement. It’s not something you need today, and you’ve managed thus far, so why think about it? And couldn’t you just figure it out when the time comes? Sure, you could get away with not having these things

Talent and HR News Weekly Roundup: What's Been Happening This Week?
Oct 3, 2019
Apr 3, 2015
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Talent and HR News Weekly Roundup: What's Been Happening This Week?

There have been quite a few "employment" related news pieces this week. Another company declares a hike in its hourly pay (you may also want to check this out), more new job numbers, and the world's largest company is in the news again. Check out what happened this week below so you can have semi-in

Why HR Should Care about Qualitative Research
Oct 3, 2019
Mar 30, 2015
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Why HR Should Care about Qualitative Research

Without qualitative research, companies often make a lot of assumptions about what they *think* their company’s culture is like or what their brand means. We’ve seen companies rely on survey data alone to make decisions. While surveys do provide informative data – and we use those in our research to

Talent and HR News Weekly Roundup: What's Been Happening This Week?
Oct 3, 2019
Mar 27, 2015
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Talent and HR News Weekly Roundup: What's Been Happening This Week?

Our Talent and HR News Weekly Roundup is back and in full effect! We're going to try something different and share the latest news that affects work, talent, and HR - think job trends, unemployment reports, company changes, etc. Just read this roundup every Friday, and you'll be quite the conversati

Babies and Revenues: Creating a Company That Works
Oct 3, 2019
Mar 26, 2015
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Babies and Revenues: Creating a Company That Works

Nine months ago, my colleague Lexi and I were chatting after a client call. I eagerly shared with her the news that I was expecting my first baby. Guess what...she was too! Most entrepreneurs or small business leaders would freak out--two key employees needing to be out at the same time? Two key em

Talent and HR News Weekly Roundup: Your 2015 Culture
Oct 3, 2019
Jan 16, 2015
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Talent and HR News Weekly Roundup: Your 2015 Culture

New year, same culture? Most companies want to have a culture that's engaging, attractive and aligned with their business. But they don't know how. If you want to jumpstart your cuture in 2015, get started with some motivation and guidance. This week's Roundup will help get you in the groove.1) 12 W