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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
One Way to Solve Employee Engagement You've Never Thought Of
Oct 3, 2019
Jun 9, 2014
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One Way to Solve Employee Engagement You've Never Thought Of

Employee engagement is enough to make any leader roll his eyes. We all know the data--and it isn't good. Employees aren't engaged. They hate their work. And with the recession showing signs of ending, the talent war will pick back up again. If you're an HR leader, you're questioning the solution. B

Talent and HR News Weekly Roundup: Careers Sites
Oct 3, 2019
Jun 6, 2014
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Talent and HR News Weekly Roundup: Careers Sites

In honor of launching our new website this week (if you haven't already, poke around and tell us what you think!), we thought it would be appropriate to focus this roundup on the part of the web most relevant to talent and HR: careers sites. This week the roundup features the latest in career site

When Experience Is No Longer Relevant
Oct 3, 2019
May 27, 2014
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When Experience Is No Longer Relevant

I was listening to a radio show on NPR the other morning, and the debate was around the “Sharing Economy,” which is disrupting the way consumers purchase certain services. Uber and Airbnb are two major players in this new way of selling to consumers. In case you’re not familiar, Uber is a car service

Talent and HR News Weekly Roundup: Why Focusing on Your Employees Will Make You a Better Recruiter
Oct 3, 2019
May 16, 2014
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Talent and HR News Weekly Roundup: Why Focusing on Your Employees Will Make You a Better Recruiter

Being a recruiter is a balancing act. You're juggling so many different things at once and have a lot of different people to please. It's sometimes easy to lose sight of what it's all about - the employees. Here are a few recent articles that explain why focusing on your employees will make you a be

Four Talent Lessons From the NFL Draft
Oct 3, 2019
May 10, 2014
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Four Talent Lessons From the NFL Draft

Every year, it's a chance to start over. Fresh talent, new strategies and a focus on success. Launching a company? Growing a business? Launching a new division? Starting a new project? No. I'm talking about football.With football, every year is a chance to revisit, rebuild and reignite a team aroun

Culture + Talent: Q&A with Cathy Atkins from Metis Communications
Oct 7, 2019
May 5, 2014
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Lexi Gordon

Culture + Talent: Q&A with Cathy Atkins from Metis Communications

We often sit down with leaders of growing businesses to get their take on culture and talent. I recently spoke with Cathy Atkins, co-founder of Metis Communications, a public relations and marketing firm. Cathy has more than 17 years of experience helping companies get in front of the right audience

Talent and HR News Weekly Roundup: What HR Associates Legally Need to Know
Oct 7, 2019
May 2, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: What HR Associates Legally Need to Know

Startups and small companies don't always have knowledge of or easy access to all the legal information that falls under Human Resources. Big companies, on the other hand, have dedicated HR professionals or even entire legal departments who specialize in this. Here are some resources about what HR a

How to Think Like a Marketer
Oct 7, 2019
Apr 28, 2014
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Lexi Gordon

How to Think Like a Marketer

It all comes down to marketing. When a political candidate is lobbying for votes, he’s campaigning. I would argue he’s marketing. When a lawyer makes it to partner, she’s no longer practicing law, she’s marketing the firm’s services to bring in new business. When a recruiter is seeking out candidate

Talent and HR News Weekly Roundup: Ways to Impact How Work Gets Done
Oct 7, 2019
Apr 25, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Ways to Impact How Work Gets Done

The book Nudge by Richard H. Thaler, "is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics... [the authors] show us how sensible “choice architecture” can successfully nudge people toward the best decision

Talent and HR News Weekly Roundup: Hiring and Keeping the Best of the Best
Oct 7, 2019
Apr 18, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Hiring and Keeping the Best of the Best

We challenge you to attempt three things for your recruiting and retention strategy. First, hire the right employee. Second, hire the best of the best. Third, keep the best of the best. Easy, right? Not quite. These are some of the toughest things startup and growing businesses face. Everyone is loo

Office Space Design: Q&A with Anne Regan
Oct 7, 2019
Apr 15, 2014
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Lexi Gordon

Office Space Design: Q&A with Anne Regan

The environment around you can greatly affect your mood and productivity. Think about days when you wake up to gray skies and endless rain. You have zero motivation to get out of bed. By contrast, when you wake up to the sun and 70 degrees, you have all the motivation in the world to get up and get

Talent and HR News Weekly Roundup: A Primer for the Modern Recruiter - Tips to Rethink your Role
Oct 7, 2019
Apr 11, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: A Primer for the Modern Recruiter - Tips to Rethink your Role

This week's Talent and HR News Weekly Roundup features a primer for the modern recruiter and includes articles that cover tips to rethink your role as a recruiter. It's easy to fall into a pattern of doing things the way you always have. Face it, today's recruiting challenges are different from yest

Great Recruiting is Not a Supply Chain
Oct 7, 2019
Apr 7, 2014
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Susan LaMotte

Great Recruiting is Not a Supply Chain

Most job seekers don't brag about the application process. They hate it--the black hole of recruiting, the time it takes to hear back from recruiters and the length and complication of the process. But they don't always have insight into recruiters' woes either: heavy requisition loads, corporate p

Talent and HR News Weekly Roundup: How to Engage Employees
Oct 7, 2019
Apr 4, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: How to Engage Employees

Everyone has heard of the nebulous term "engagement" when it comes to employees. We all know that engagement is relatively low across the board, so now what? You want to jump to action and bring that engagement level up. Below are some articles on how to engage employees and take this vague term and

Using Vacation Policy to Promote Your Culture & Brand
Oct 7, 2019
Mar 31, 2014
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Lexi Gordon

Using Vacation Policy to Promote Your Culture & Brand

Your company culture and your employer brand can be pulled through to any part of your organization that touches your employees, including a vacation policy. A company’s vacation policy, and how you promote it, can say a lot about your culture and brand. The spectrum is broad – from no vacation for

Be A Balanced Giver: The Better Way to Network
Oct 7, 2019
Mar 25, 2014
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Susan LaMotte

Be A Balanced Giver: The Better Way to Network

Businesses are built on relationships. We hire, expand and grow by finding, meeting and engaging with new people. Then why is networking such a burden? Time.As an entrepreneur, I often struggle with how to make it work. I hate saying “no” to any networking request on the premise I can either help so

Talent and HR News Weekly Roundup: Innovating Your Business
Oct 7, 2019
Mar 21, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Innovating Your Business

Innovation has been a buzzword for a while now. By definition, it means something new or different introduced. In a highly competitive world, innovation is key to keep your business fresh and stay alongside or ahead of the competition. This week's roundup features articles on innovative companies an

Talent and HR News Weekly Roundup: Sourcing and Recruiting Technical Talent
Oct 7, 2019
Mar 14, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Sourcing and Recruiting Technical Talent

In today's world, technical talent is essential. And finding and keeping this type of talent is tough. There are only so many people with the right skills, and it's an incredibly competitive environment. For this week's roundup, we share some great finds about sourcing and recruiting technical talen

The Gap: Increasing Employee Retention through Increasing Its Minimmum Wage
Oct 7, 2019
Mar 11, 2014
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Lexi Gordon

The Gap: Increasing Employee Retention through Increasing Its Minimmum Wage

As part of my morning routine, I was sifting through emails on my iPhone today when I came across an email from Gap Inc. with the subject line, “Gap is doing more…” I normally delete these sorts of promotional emails, but this subject line was catchy enough to get me to click through. I assumed it w

Talent and HR News Weekly Roundup: Tips and Must-haves for Developing HR Policies and Writing Policy Manuals
Oct 7, 2019
Mar 7, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Tips and Must-haves for Developing HR Policies and Writing Policy Manuals

No matter how small you are, HR Policies and Manuals are an important part of your organization. They reflect your culture and the type of business you want to operate, as well as protect your company should a legal issue occur with an employee. Below are some tips and must-haves for developing HR p

"And the Winner Is"…One Way to Create Employer Brand Awareness
Oct 7, 2019
Mar 3, 2014
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Lexi Gordon

"And the Winner Is"…One Way to Create Employer Brand Awareness

Last night millions of Americans tuned into the Oscars to find out who the most talented people are in show business. Why do these awards matter to us so much that we even broke Twitter from excessive retweeting? Awards mean credibility. It’s a way for industries to call out excellence and inform th

Talent and HR News Weekly Roundup: Biggest Recruitment Challenges
Oct 7, 2019
Feb 28, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Biggest Recruitment Challenges

Building a candidate pipeline? Recruiting on campus? Or finding someone who is the right fit for expansive growth? These are not easy recruitment tasks. Recruitment can be quite challenging and expensive. Here is a roundup of helpful articles to tackle some of the biggest recruitment challenges. 1)

The Value of Culture and Employer Brand in High Turnover Industries
Oct 7, 2019
Feb 24, 2014
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Lexi Gordon

The Value of Culture and Employer Brand in High Turnover Industries

Over the weekend, I was explaining what I do to a few friends. In describing what we do, I emphasized the need for strong company culture, employer brand, and talent strategy because these elements of a business affect the bottom line in the long run. By not caring about these things, companies risk

Talent and HR News Weekly Roundup: Best Reads for Recruiters
Oct 7, 2019
Feb 21, 2014
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Lexi Gordon

Talent and HR News Weekly Roundup: Best Reads for Recruiters

There's a whole lot of content out there for recruiters. Some good, some not so good. If you're looking for some of the best reads for recruiters, we've sifted through recent content that's out there and highlighted some of our favorites below. And please share anything you have come across in recen