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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Why You Should Care About the Jobs Report
Oct 3, 2019
Sep 7, 2012
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Why You Should Care About the Jobs Report

Another day, another jobs report.  That's what it may feel like.  In talent acquisition, we spend so much time thinking about  jobs to fill and plans for our own organizations, that we don't often pay much attention to the larger picture. Sure, we listen to the jobs reports, we grimace when the numb

Reflections on the Talent Shortage
Oct 3, 2019
Sep 6, 2012
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Reflections on the Talent Shortage

Yesterday I joined the fantastic Sarah White, a technology and recruiting thought leader, and James Thomas and Matt Charney from industry leader Talent Technology for a webinar on talent acquisition trends. We spent time reviewing Talent Technology's latest survey results and dissecting the talent s

QUIPS #2: Brand Ambassadors
Oct 3, 2019
Aug 29, 2012
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QUIPS #2: Brand Ambassadors

exaqueo recently introduced QUIPS: QUIck Problem Solving. These are quick ways to begin to address and solve common talent challenges.  You may not have the resources to hire a consultant or tackle the challenge holistically. But you can take some steps on your own. In our first QUIPS we talked abou

Experiential Marketing: Emotion and Employer Brand
Oct 3, 2019
Aug 21, 2012
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Experiential Marketing: Emotion and Employer Brand

Experiential marketing has successfully been used by brands over the past few years to connect with consumers to drive sales and profit. Appealing to a variety of senses, the goal of experiential marketing is to establish the connection in such a way that the consumer responds to a product offering

Tips For Job Seekers: What Recruiters Don't Want You To Know
Oct 3, 2019
Aug 8, 2012
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Tips For Job Seekers: What Recruiters Don't Want You To Know

As a talent strategy consultant and career coach, I tell clients all the time: "I get the other side of the equation."  Companies like that I am coaching job seekers, and job seekers like that I consult with talent acquisition teams at companies. Having a foot in both worlds means I don't forget wha

A Gold Isn't Guaranteed: Why Skills Are Only Half Of the Equation
Oct 3, 2019
Aug 6, 2012
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A Gold Isn't Guaranteed: Why Skills Are Only Half Of the Equation

As the London Olympics continue on, we're glued to our televisions, mesmerized by feats of power, athleticism and raw skill.  In particular, watching gymnastics always results in shock and awe: "did a fifteen-year old really do that?" Yesterday, the women competed in the individual vault event and A

Stop Looking Up
Oct 3, 2019
Aug 3, 2012
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Stop Looking Up

Companies worry about many things--including the lack of leaders and leadership skills. 'Bring on the leadership development training' they cry! Or so said this Wall Street Journal article from 2012. But it's not that the talent isn't there. Or that the talent is there but needs help bridging the ga

QUIPS #1: Candidate Experience
Oct 3, 2019
Aug 3, 2012
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QUIPS #1: Candidate Experience

Speaking and consulting with HR professionals, I often hear how hard it is to take best practices and actually implement them. The grand solutions shared at conferences and in whitepapers often come from companies with big staffs, big budgets and a supportive and forward-thinking HR team.  What if t

The Future of Social Recruiting in a Nutshell
Oct 3, 2019
Jun 26, 2012
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The Future of Social Recruiting in a Nutshell

Where's social recruiting really  headed? Bullhorn Reach asked 20 recruiting thought leaders for their thoughts on the future of social recruiting. Here's mine: “Marketers use social media to get instant feedback, engage with customers, and extend a brand in one click. The future of social recruitin

Are You Only Hiring Rich Kids?
Oct 3, 2019
Jun 14, 2012
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Are You Only Hiring Rich Kids?

I've been investigating for some time now, the importance of credentials in hiring. Earlier this week over on HRExaminer, I wrote about how the conventional wisdom of hiring says to look at credentials, but that perspective is wrong. Everyone's wowed by the resume of the new grad with the Harvard de

Perfect Credentials Tell You Nothing
Oct 3, 2019
Jun 12, 2012
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Perfect Credentials Tell You Nothing

When I was getting my MBA at Vanderbilt, a classmate applied for a marketing job at Gap, Inc. He didn't hear back so he sought out a connection through a friend--someone who help a senior marketing position there. Her reply? "So sorry, I can't help. We don't recruit at Vanderbilt. It's not a top ten

Live from #RecruitDC: Part 2
Oct 3, 2019
May 23, 2012
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Live from #RecruitDC: Part 2

Continuing our live coverage from #RecruitDC, where we just finished listening to John Vlastelica's keynote on Recruiting Leadership. As he put it--it's not about the leaders at the top of the recruiting pyramid--it's about the role we each play as a recruiter in our organization. How do we stand ou

Live from #RecruitDC
Oct 3, 2019
May 23, 2012
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Live from #RecruitDC

Today @SourcerKelly, @clearedjobsnet and I (@SusanStrayer) will be tweeting live from #RecruitDC here at my second alma mater, The George Washington University. The agenda rocks--great proof that DC is home to both a terrible Congress AND fab recruiters. If you're here today, expect cameos from @CAC

Why Job Seekers Need to Know About Employer Brand
Oct 3, 2019
May 22, 2012
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Why Job Seekers Need to Know About Employer Brand

I guestblogged on over at Blogging4Jobs and wanted to share the post with you. So much of the time we talk about employer brand and what's important to the HR professional. But what about the job seeker? Should they care? And if so, what should they seek to know? Check out the post.

Why Employer Brands Need Personal Brands
Oct 3, 2019
May 22, 2012
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Why Employer Brands Need Personal Brands

When companies think employer brand, they’re thinking big picture. They start by trying to get a sense of their reputation in the marketplace. What do job seekers think about their employment opportunities and the employment experience? Most employers look for a story to create (and hint, it’s usual

Tell 'Em What Sucks About the Job: Lessons From T2
Oct 3, 2019
Apr 30, 2012
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Tell 'Em What Sucks About the Job: Lessons From T2

This week, there's not one, but two HR conferences five minutes from my house. It's my shortest conference commute ever. Not that I needed convincing to attend the kick-off of #SHRMTalent on Sunday, Talent Tomorrow (T2)--the agenda was full of rockstars and DICE gave us all free wifi. There's someth

Pin Your Brand Part II: Post & Live Chat
Oct 3, 2019
Apr 26, 2012
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Pin Your Brand Part II: Post & Live Chat

I first wrote about using Pinterest in evolutionary, yet small ways--like a visual bio. Then, I joined Jessica Read at Evviva Brands to co-author Pinterest Your Brand where we provided a brand's introduction to Pinterest. We even followed it up with a fun Twitter chat. Now we're on to Part II: Creat

Start-Up Hiring From Day 1
Oct 3, 2019
Apr 26, 2012
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Start-Up Hiring From Day 1

My better half runs a start-up here in DC, so our dinner conversations revolve around what's new, what's growing and what's innovative. So when he first started talking about Study Hall, my ears perked up. With all my years in the corporate world, we always struggled with innovation. In large, conse

Pinterest Your Brand: A New Model
Oct 3, 2019
Apr 10, 2012
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Pinterest Your Brand: A New Model

I recently wrote about using Pinterest in evolutionary, yet small ways--like a visual bio. We know imagery is big news, but it's more than news, it's a shift in business content. To document this thinking, I joined Jessica Read at Evviva Brands to co-author a new post: Pinterest Your Brand. If your

45 Seconds to a Great Employer Brand
Oct 3, 2019
Mar 29, 2012
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45 Seconds to a Great Employer Brand

Today, my former team at Marriott International won "Best Employer Brand" at the Recruiting Excellence Awards--part of ERE Expo. (Congrats team!) The awards are a great way to keep tabs on what's happening in talent acquisition and recruiting and what might work for you. It's conference season after

A Recipe for Pinterest
Oct 3, 2019
Mar 15, 2012
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A Recipe for Pinterest

We've got some great stuff cooking over at Evviva Brands on Pinterest. Perhaps a recipe you hadn't thought of when using the  popular social networking site. If you've been living under a rock, or convinced that you're too manly to learn what Pinterest actually is, it's an online pinboard that allow

The Reality of Employer Brand
Oct 3, 2019
Mar 14, 2012
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The Reality of Employer Brand

Thanks to the fantastic David Gee, there's a great write-up over on Staffing Talk about my presentation at the Minnesota Recruiters' Conference. Give it a read, and, if you were there share some feedback in the comments too.  I should also take the time for a shout out to Paul DeBettignies who organ

It's Not What You Think It Is
Oct 3, 2019
Mar 2, 2012
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It's Not What You Think It Is

Every time I have a conversation with someone new about employer brand, it usually results in raised eyebrows and a reaction of "oh, I hadn't thought about it that way." It's not rocket science, but it is a way of thinking that's often lost on my HR colleagues because, well, we work in HR.  And we s

Catch Susan on Drive Thru HR
Oct 3, 2019
Feb 20, 2012
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Catch Susan on Drive Thru HR