Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Lessons from 2020 by Anthony Chidoro at Lyft
Dec 21, 2020
Dec 21, 2020
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Team exaqueo

Lessons from 2020 by Anthony Chidoro at Lyft

In the second post of our blog series called Lessons from 2020, hear from Anthony Chidoro is the Communications, Branding, and Development Lead at Lyft.

Lessons from 2020 by Kerry Noone at CVS Health
Dec 14, 2020
Dec 14, 2020
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Team exaqueo

Lessons from 2020 by Kerry Noone at CVS Health

We are all counting down to the end of 2020. In our first post in our blog series called Lessons from 2020, hear from Kerry Noone, Director of Recruitment Marketing & Advertising at CVS Health, as she reflects on the year, how she navigated change, and her aspirations for the New Year.

Best Gifts For the At-Home Worker
Dec 4, 2020
Dec 4, 2020
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Best Gifts For the At-Home Worker

Have you started your holiday shopping? If you have friends or family members who are now working from home, check out our list of must-have #WFH essentials for those working at home.

The Content Puzzle
Nov 15, 2020
Nov 9, 2020
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Susan LaMotte

The Content Puzzle

My son came bursting into my room: "Mom! One of my puzzle pieces doesn't fit!" Puzzles tell a story--from the first to the last, each piece matters, a journey of complexity that leads to the bigger picture. A journey every content marketer is on every day. 

Welcome Tom Whittam to #teamexaqueo!
Sep 3, 2020
Sep 3, 2020
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Emily Fritz

Welcome Tom Whittam to #teamexaqueo!

Tom joins us as an Associate Employer Brand Strategist, responsible for telling the authentic, real, and diverse stories of our clients

Welcome Jazmyn to #teamexaqueo!
Sep 3, 2020
Sep 2, 2020
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Jaclyn Wollett

Welcome Jazmyn to #teamexaqueo!

Jazmyn joins us as an associate employer brand strategist, responsible for providing valuable support to projects, both strategically and tactically, including engagement with clients as well as employer brand consulting and content development.

Insight Gained and Connections Made Virtually at EBrandCon and SRSC
Aug 13, 2020
Aug 13, 2020
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Emily Fritz

Insight Gained and Connections Made Virtually at EBrandCon and SRSC

If you missed this informative three-day virtual event, we pulled together some of the tweets from the conference to give you insight into what was shared.

EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home
Jul 24, 2020
Jul 24, 2020
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Emily Fritz

EBrandCon 2020 Virtual: Gain Employer Brand Expertise from Your Home

EBrandCon holds a special place in the hearts and minds of #teamexaqueo. We’ve been attending this conference for nearly five years. Last year, we had fun exploring San Diego and learning from fellow employer brand professionals.

Highlights from our Global Diversity, Equity, and Inclusion Training
Jun 26, 2020
Jun 26, 2020
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Highlights from our Global Diversity, Equity, and Inclusion Training

DEI shouldn’t sit in a silo. As we are seeing now more than ever, organizations are being held accountable, and consumers and employees are looking for action.

Managing Employer Brand in Uncertain Times :: an Insider's Perspective
Jun 23, 2020
Jun 19, 2020
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Susan LaMotte

Managing Employer Brand in Uncertain Times :: an Insider's Perspective

Who you are as a company during times like this really starts with who you are as an employer. And no better person that Tisha Leslie to reflect on what brands should--and shouldn't--be doing right now.

Virtual Reality, Employer Branding, and the Return to Work #CoronavirusHR
Jun 17, 2020
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Shannon Smedstad

Virtual Reality, Employer Branding, and the Return to Work #CoronavirusHR

After the reality of COVID-19 set in, many employers accelerated virtual work capabilities enabling teams to work from anywhere.

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture
Jun 1, 2020
Jun 2, 2020
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Team exaqueo

Espire Dental: Taking Care of Employees and Using Social Media to Showcase Culture

This feature on Espire demonstrates that during these uncertain times, our connections have become our most important asset.

Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role
Jun 1, 2020
Jun 1, 2020
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Team exaqueo

Freedom Mortgage Connects Employer Brand and Marketing in a Unique Role

We were thrilled to interview Brandon about his journey and hear his thoughts on the intersection of employer brand and marketing.

Montage International:  Three Pillars to Stay Connected
May 14, 2020
May 7, 2020
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Team exaqueo

Montage International: Three Pillars to Stay Connected

Like many in the industry, our client Montage International, a luxury hotel management company, has been severely impacted during these times.This environment for hospitality is challenging to say the least.

Employers Still Struggling to Communicate Effectively to Candidates During COVID-19
May 4, 2020
May 1, 2020
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Emily Fritz

Employers Still Struggling to Communicate Effectively to Candidates During COVID-19

After a month of rising unemployment numbers and dealing with business that is far from usual, we revisited the careers websites from our original list of 50 U.S. employers.

Planning and Communicating Effectively When Working From Home
May 6, 2020
May 6, 2020
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Jaclyn Wollett

Planning and Communicating Effectively When Working From Home

Whether you’re new to overseeing virtual teams or you find yourself working from home for the first time, it’s important to understand how to manage time, communicate effectively, and feel connected to others.

NorthRock Partners: Candidate Communications that Inform and Empathize
Apr 30, 2020
Apr 30, 2020
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Team exaqueo

NorthRock Partners: Candidate Communications that Inform and Empathize

In the coming weeks, we’ll be putting organizations and leaders in the spotlight who are going above and beyond with their candidates and employees during these challenging times. First up is Lacey Stenson, Partner and Chief People Officer, at NorthRock Partners.

7 Ways to Accelerate Hiring Efforts During #COVID19
Apr 21, 2020
Apr 21, 2020
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Shannon Smedstad

7 Ways to Accelerate Hiring Efforts During #COVID19

COVID-19 took us by surprise, leaving millions and millions of people unemployed – including several of my own family members.

3 Pieces of Brand Advice When Communicating During COVID-19
Apr 6, 2020
Apr 7, 2020
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Team exaqueo

3 Pieces of Brand Advice When Communicating During COVID-19

Communicating during a crisis is hard. While none of us have experienced COVID-19 before, many of us in HR and employer branding have gone through other crises and we know one thing is for sure—what you do now and how you communicate it, will have a lasting impact on your brand.

Surviving a Career Crisis: Lessons from the Trenches
Apr 2, 2020
Mar 31, 2020
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Susan LaMotte

Surviving a Career Crisis: Lessons from the Trenches

The CEO of FORNASH, a fashion accessory company, Stephanie Fornash's business has all but dried up right now. When I checked in to see how she was faring, turns out she's helping with the crisis. When you've already had your career obliterated by the economy before, you have some great advice.

Business as Usual is Gone: Employer Brand in the Time of COVID-19
Mar 31, 2020
Mar 30, 2020
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Emily Fritz

Business as Usual is Gone: Employer Brand in the Time of COVID-19

A crisis is a true test of loyalty, confidence, and the human spirit. Will your brand be positively or negatively remembered for how you treated employees during COVID-19?

Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19
Mar 26, 2020
Mar 26, 2020
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Shannon Smedstad

Nearly 75 Percent of Employers Are Not Maximizing Use of This Communications Channel During COVID-19

Are organizations communicating about COVID-19’s impact on hiring and the candidate experience? The exaqueo team reviewed 50 career websites of some of the largest employers in the United States to find out. 

COVID-19: How Employer Brand Professionals Can Make a Lasting Difference
Apr 23, 2020
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Team exaqueo

COVID-19: How Employer Brand Professionals Can Make a Lasting Difference

Coronavirus will become a defining moment for many of us. As an employer branding professional or talent acquisition leader, how you handle your role during this time will have a lasting effect. Whether it’s positive or negative, is yet to be determined.

TikTok Ya Don’t (or do) Stop
Mar 26, 2020
Mar 6, 2020
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Team exaqueo

TikTok Ya Don’t (or do) Stop

We do know that employer brand can’t be about a bandwagon approach, jumping from something shiny to the next. To be successful, we have to be data driven, strategic, and consistent.