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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS
Oct 11, 2019
Jan 30, 2018
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Emily Fritz

#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

Americans don’t truly embrace the definition of vacation or taking any extended periods of recreation. In fact, when they do take time off it’s a tethered vacation, remaining connected the entire time. Or only take time off when there’s a national holiday and forced out of the office. But whether yo

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND
Oct 11, 2019
Jan 24, 2018
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Susan LaMotte

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot

Big Idea 2018: Making the Shift from Employer Brand Launch to Management
Oct 11, 2019
Jan 19, 2018
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Big Idea 2018: Making the Shift from Employer Brand Launch to Management

Imagine this: your organization spent thousands of dollars to conduct workforce research to build an authentic employer brand that launches perfectly. There is excitement around the new employer brand launch, complete with a thunderclap, champagne and branded cookies. But, what happens after the ini

Talent and HR News Update: Employer Brand Trends for 2018
Oct 11, 2019
Jan 12, 2018
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Team exaqueo

Talent and HR News Update: Employer Brand Trends for 2018

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?" Never. With every new year, we have resolutions and plans to be better and try harder. So, we rounded up some of the best reads from around the web to help you have a great year of employer branding

Consumerization of Recruitment - Candidates Are Consumers
Oct 11, 2019
Dec 27, 2017
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Team exaqueo

Consumerization of Recruitment - Candidates Are Consumers

Consumers are the lifeblood of organizations. Without people buying products or services, business can’t survive. Without a committed and engaged workforce, the business can struggle to deliver to its customers. Yet, consumers and job candidates are often treated very differently by organizations.Cl

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017
Oct 11, 2019
Dec 20, 2017
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Team exaqueo

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong!Click here to read the full post

LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017
Oct 11, 2019
Dec 15, 2017
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Susan LaMotte

LOOK BACK + LOOK AHEAD: 3 KEY EMPLOYER BRAND LESSONS FROM 2017

You may be wrapping presents, lighting candles, or decorating trees. But here at exaqueo, we’re already looking ahead to 2018. In an ever-expanding field like employer brand, it seems there’s a new technology, economic shift or brand trend to track every day. And 2017 was no different.One of our cor

CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF
Oct 11, 2019
Dec 13, 2017
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Team exaqueo

CELEBRATE YOUR EMPLOYER BRAND: 3 QUESTIONS TO ASK YOURSELF

It is the time of year to celebrate success, spend time with family and friends, and look toward to 2018 with optimism and hope for an amazing year ahead. My entire life I have enjoyed this time of year. There is something about reminiscing and dreaming of the future that brings motivation and excit

Talent and HR News Update: "How To" Series
Oct 7, 2019
Dec 8, 2017
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Team exaqueo

Talent and HR News Update: "How To" Series

This month’s roundup is a special edition highlighting learning and development topics we covered this fall. Our team of employer brand experts shared some of their favorite “how to” tips to help you hone your craft. Be sure to follow us on Facebook or Twitter for more tips and #EBLearning updates.R

CELEBRATE #GIVINGTUESDAY ALL YEAR LONG
Oct 7, 2019
Nov 28, 2017
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Team exaqueo

CELEBRATE #GIVINGTUESDAY ALL YEAR LONG

When employees see that spirit of generosity in the way their company operates, they are more highly motivated to make a change in their communities. And It doesn’t have to go unnoticed. Giving back as a company -- and celebrating those in your organization who do the same -- can have a powerful eff

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES
Dec 5, 2019
Nov 20, 2017
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Team exaqueo

EMPLOYER BRAND GIVES BACK: A COLLECTION OF EMPLOYEE VOLUNTEERING STORIES

It’s hard to imagine, but Thanksgiving in the U.S. is this week! Here at exaqueo, our team has been eagerly awaiting its arrival because of a “behind-the-scenes project” to celebrate giving back. In working on this project, we’ve had the opportunity to reflect on all the things we have to be thankfu

FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT
Oct 11, 2019
Nov 13, 2017
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Susan LaMotte

FINDING THE RIGHT TALENT WITHOUT FOCUSING ON FIT

In an era of talent shortages and skill gaps, organizations are continuing to face the same hiring challenges they did ten years ago: how to find talent that stays and performs.Trends have continued to drive potential solutions to the process, such as trying new hiring technologies, the expanding pr

Talent and HR News Update: Culture & Thankfulness
Oct 11, 2019
Nov 10, 2017
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Team exaqueo

Talent and HR News Update: Culture & Thankfulness

As we enter the busiest time of year, we wanted to focus this month’s talent and HR news update on company culture and thankfulness. Whether finding ways to appreciate your employees or better understanding your organization’s culture, we’ve curated five articles just for you. And stay tuned for a s

CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS
Oct 11, 2019
Nov 2, 2017
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Emily Fritz

CULTURE EXPERT KEVIN RICHESON ON COMPANY CULTURE AND WHY IT MATTERS

A career expert in culture, with over 30 years in hospitality including executive roles at The Ritz-Carlton Hotel Company and Carnival Cruise Lines, Kevin Richeson understands how the way people behave at work is the biggest driver in business success. Recently, he sat down with exaqueo brand strate

exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership
Oct 11, 2019
Oct 29, 2017
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Susan LaMotte

exaqueo's "How to" Series: How to Build an Impactful Marketing Partnership

A few weeks ago, a client asked how to get more buy-in on their employer brand across the organization. My response was simple: “get marketing on your side.” Employer brand has historically been about execution. In its infancy, it was help wanted ads in the newspaper, radio spots and job board post

exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens
Oct 11, 2019
Oct 27, 2017
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exaqueo’s “How to” Series: How to Capture Employee Photos Through a More Strategic Lens

It’s learning and development month here at exaqueo. All month long, our team of employer brand experts will share some of their favorite “how to” tips and help you hone your craft. Be sure to follow us on Facebook or Twitter for updates, or check back for future posts. Whenever a question about us

Your (Possibly) Forgotten Employer Brand Ambassadors
Oct 11, 2019
Oct 25, 2017
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Your (Possibly) Forgotten Employer Brand Ambassadors

Previously on the exaqueo blog, we talked about the five types of employees who will activate your employer brand, whether you want them to or not. The idea being that — while you want employees to be brand advocates, share your company’s story, and post photos — you need to provide them with traini

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch
Oct 11, 2019
Oct 18, 2017
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Team exaqueo

exaqueo’s “How to” Series: How to Advance your Employer Brand Skills … Inch by Inch

For those that know me, they’ll tell you that I’m a huge fan of sports and specifically, football. It’s October which means we’re smack dab in the middle of #FridayNightLights, college football Saturday, and multiple days of NFL games. Since I have sports on the brain, of course my blog will have to

exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent
Jun 30, 2021
Oct 16, 2017
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exaqueo’s “How to” Series: How to Write Job Postings That Attract Best-fit Talent

Job postings are highly visible pieces of recruitment marketing content. They may be the only piece of information someone ever reads about your company. Here are some top tips for writing better job postings.

Talent and HR News Update: Learning & Development
Oct 11, 2019
Oct 13, 2017
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Team exaqueo

Talent and HR News Update: Learning & Development

This month our talent and HR news update is focused on learning and development. Here at exaqueo, we believe in continuous learning and constantly strive to expand our knowledge. Read on to learn how you, as an individual or a company, can continue to develop every day. Stay tuned for a series of “h

EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST
Oct 7, 2019
Sep 29, 2017
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Team exaqueo

EMPLOYER BRAND TO ZOMBIES: 15 BOOKS TO ADD TO YOUR READING LIST

October is National Book Month and to celebrate #teamexaqueo gathered a collection of books that inspire us, motivate us or are at the top of our “must-read when I have the time” lists. Here at exaqueo, we’re big believers in continuous learning, and sharing resources and learning from one another.

Interview with Author George Anders
Oct 11, 2019
Sep 27, 2017
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Team exaqueo

Interview with Author George Anders

From time to time here at exaqueo we like to conduct interviews so we can gain different perspectives in the industry. As a liberal arts student myself, I found it particularly interesting to ask George Anders a few questions about his latest book, “You Can Do Anything: The Surprising Power of a Lib

5 Things University Recruitment Teams Need to Do Now
Oct 11, 2019
Sep 20, 2017
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5 Things University Recruitment Teams Need to Do Now

Fall is sneaking up on us. Halloween decorations are hitting the grocery store shelves. And before we know it, sweaters and boots will be the daily uniform. As always, this time of year gets many people—parents, students, teachers and recruiters—thinking about back-to-school. At exaqueo, we are pass

5 SOCIAL MEDIA TIPS IN CELEBRATION OF SOCIAL MEDIA WEEK #SMW17
Oct 11, 2019
Sep 19, 2017
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Emily Fritz

5 SOCIAL MEDIA TIPS IN CELEBRATION OF SOCIAL MEDIA WEEK #SMW17

Last week around the globe, professionals in various industries took up their smartphones and devices to connect in celebration of global Social Media Week (SMW). From live events to Instagram stories, there were many ways you could share and discover social media insights, ideas and opportunities.