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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
WHY WE SCHEDULE SHARED #exaqueoPTO
Oct 11, 2019
Jul 2, 2018
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Susan LaMotte

WHY WE SCHEDULE SHARED #exaqueoPTO

Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off, Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days. Click here to read the full b

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE
Oct 11, 2019
Jun 28, 2018
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Shannon Smedstad

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employe

TALENT AND HR NEWS UPDATE: INTERN ENGAGEMENT AND GEN Z
Oct 7, 2019
Jun 20, 2018
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Team exaqueo

TALENT AND HR NEWS UPDATE: INTERN ENGAGEMENT AND GEN Z

Summer is here and internship programs are in full swing. Understanding how interns benefit your business and how to engage Generation Z is key to recruiting and retaining talent for the future. In this month’s round-up, we’ve curated five articles with insights into interns and the newest generatio

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON
Oct 11, 2019
Jun 11, 2018
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Emily Fritz

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, wa

Talent and HR News Update: Wellness + Health (Physical Fitness Month)
Oct 11, 2019
May 21, 2018
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Team exaqueo

Talent and HR News Update: Wellness + Health (Physical Fitness Month)

Did you know that May is Healthy Vision Month, National Physical Fitness and Sports Month, Better Hearing and Speech Month, and Mental Health Month? With so much focus on how we feel, it’s no wonder that corporate health and wellness programs have been on the rise! Over the last few years more and m

4 ways to make your employer brand more magnetic
Oct 7, 2019
May 17, 2018
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Shannon Smedstad

4 ways to make your employer brand more magnetic

How does a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not ever

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!
Oct 11, 2019
Apr 30, 2018
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Team exaqueo

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

Working at exaqueo is different. Our company is completely virtual and team members see each other more conducting client work than at a company headquarters. To support our clients, we structure our schedules to be available while still balancing life priorities when we need to. With our client lis

Talent and HR News Monthly Update: Work-Life Balance & Happiness at Work
Oct 11, 2019
Apr 16, 2018
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Team exaqueo

Talent and HR News Monthly Update: Work-Life Balance & Happiness at Work

Here at exaqueo we understand that employees bring their whole selves to work, meaning that what happens at home may be just as important as what happens at work. In recognition of this, this month’s update is focused on work-life balance and how employees can do their best work when they are happy

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand
Oct 11, 2019
Apr 11, 2018
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Team exaqueo

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand

I’ve been lucky to find jobs that truly make me happy. From my first job at 16 as a parks and recreation playground leader, to helping workers in rural areas reskill after the economic downturn in 2008, to my current role as a Brand Strategist with exaqueo. My passion, energy, and enthusiasm have se

Working Dog Mom: Millennials, Culture + Employer Branding
Oct 10, 2019
Mar 28, 2018
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Emily Fritz

Working Dog Mom: Millennials, Culture + Employer Branding

Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day -I’m a working Mom, a working Dog

Voice of the Client: How Olympus Stays True to Employees
Oct 11, 2019
Mar 21, 2018
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Shannon Smedstad

Voice of the Client: How Olympus Stays True to Employees

When Olympus Corporation of the Americas (OCA) decided to go down the path of a corporate brand overhaul, leaders in the Human Resources department saw an opportunity to discover who they are as a company. As the corporate brand began to take shape, so did the Olympus employer value proposition (EVP

Captivate Candidates Before They Even Apply
Oct 11, 2019
Mar 14, 2018
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Team exaqueo

Captivate Candidates Before They Even Apply

Tax time and candidate experience have something in common! Well, that’s a stretch but I’ll show you the connection. It can be challenging to continue to keep candidates engaged and build those relationships, let alone be proactive and personalize a process. But it will set you apart. Learn how to k

Talent and HR News Monthly Update: Women's History Month / Working Moms
Oct 11, 2019
Mar 9, 2018
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Team exaqueo

Talent and HR News Monthly Update: Women's History Month / Working Moms

As a woman-owned business, we are especially proud to celebrate this month. Women’s History Month and International Women’s Day remind us of how lucky we are to be led by such a strong, entrepreneurial, intelligent woman, and to work alongside them everyday. As we admire our female colleagues, mento

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018
Oct 7, 2019
Mar 5, 2018
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Shannon Smedstad

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

On March 8, 2018, we will participate in International Women’s Day (IWD2018) and recognize the achievements of women -- in our company and our lives, and within society at large. Need a few last-minute ideas for how your organization can join the celebration and the conversation?Read the full blog p

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!
Oct 7, 2019
Feb 21, 2018
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Shannon Smedstad

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

What happens if you ignore your candidate experience?That is a question the recently released 2017 North American Candidate Experience research report sheds some light on. At a high level, ignoring your candidate experience (or creating a negative experience) will create a ripple effect that will im

Celebrate Valentine’s Day by Sending #EBLove
Oct 7, 2019
Feb 14, 2018
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Team exaqueo

Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps

Talent and HR News Update: Employee Engagement & Candidate Experience
Oct 11, 2019
Feb 12, 2018
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Team exaqueo

Talent and HR News Update: Employee Engagement & Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the process of work that we forget it’s people who are at the heart of what we do. Here at exaqueo, we believe it’s time to rethink the candidate and employee experience. Here are five articles curated to help you do

How to Create Moments That Matter in the Candidate Experience
Oct 7, 2019
Feb 9, 2018
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Shannon Smedstad

How to Create Moments That Matter in the Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work. We look at recruiting as a process and reviewing applications as a task we can’t wait to cross off our to-do list.I think it’s time to rethi

#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS
Oct 11, 2019
Jan 30, 2018
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Emily Fritz

#PlanForVacation: 43 Percent of American Workers Don’t Vacation Because They Fear THIS

Americans don’t truly embrace the definition of vacation or taking any extended periods of recreation. In fact, when they do take time off it’s a tethered vacation, remaining connected the entire time. Or only take time off when there’s a national holiday and forced out of the office. But whether yo

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND
Oct 11, 2019
Jan 24, 2018
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Susan LaMotte

CORPORATE MATCHMAKING: MERGERS AND ACQUISITIONS + YOUR EMPLOYER BRAND

We’re only a few weeks away from Valentine’s day and that means the corporate love matches are on the rise. Mergers and acquisitions (M&A) are predicted to be at an all-time high for 2017 even after some rough breakups like Kraft Heinz’s failed bid for Unilever and the failed Staples - Office Depot

Big Idea 2018: Making the Shift from Employer Brand Launch to Management
Oct 11, 2019
Jan 19, 2018
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Shannon Smedstad

Big Idea 2018: Making the Shift from Employer Brand Launch to Management

Imagine this: your organization spent thousands of dollars to conduct workforce research to build an authentic employer brand that launches perfectly. There is excitement around the new employer brand launch, complete with a thunderclap, champagne and branded cookies. But, what happens after the ini

Talent and HR News Update: Employer Brand Trends for 2018
Oct 11, 2019
Jan 12, 2018
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Team exaqueo

Talent and HR News Update: Employer Brand Trends for 2018

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?" Never. With every new year, we have resolutions and plans to be better and try harder. So, we rounded up some of the best reads from around the web to help you have a great year of employer branding

Consumerization of Recruitment - Candidates Are Consumers
Oct 11, 2019
Dec 27, 2017
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Team exaqueo

Consumerization of Recruitment - Candidates Are Consumers

Consumers are the lifeblood of organizations. Without people buying products or services, business can’t survive. Without a committed and engaged workforce, the business can struggle to deliver to its customers. Yet, consumers and job candidates are often treated very differently by organizations.Cl

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017
Oct 11, 2019
Dec 20, 2017
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Team exaqueo

#Teamexaqueo’s Top 10 Employer Brand Insights of 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. From wellness programs to company culture, here are the top 10 insights from #teamexaqueo that will help you kick off the new year strong!Click here to read the full post