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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
What PTO Can Do For Your Employer Brand
Oct 11, 2019
Aug 8, 2018
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Team exaqueo

What PTO Can Do For Your Employer Brand

At exaqueo, PTO is something we take pride in - and prioritize - because flexibility and balance are an important part of our company culture. For those of you wondering how vacation time can set the foundation for an enhanced employee experience, let me share a few things I’ve learned through our

25 Employee Wellness Activities  That Cost Little To Nothing
Oct 11, 2019
Aug 2, 2018
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Team exaqueo

25 Employee Wellness Activities  That Cost Little To Nothing

Incorporating employee wellness activities into your organization doesn’t have to be complicated, expensive, or even time-consuming. Often the most effective initiatives are the simplest ones and employees are more likely to participate if it’s easy to follow along. So, whether you’re in human resou

QUESTIONS TO ASK BEFORE DEVELOPING AN EMPLOYER BRAND
Oct 11, 2019
Aug 1, 2018
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Susan LaMotte

QUESTIONS TO ASK BEFORE DEVELOPING AN EMPLOYER BRAND

Embarking on your journey to begin developing an employer brand isn't easy. There are stakeholders to please, executives to wow, and candidates to attract. Even if you've done it before, starting from scratch can be daunting. I know! I've been in your shoes. And years (and dozens and dozens of brand

9 Hashtags to Inspire Your Employer Brand Content
Oct 11, 2019
Jul 25, 2018
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9 Hashtags to Inspire Your Employer Brand Content

When I was young, the hashtag was still called the pound sign. Well, times have changed and hashtags are now an important facet of everyday communication. Here are nine, hand-picked hashtags to consider adding to your editorial calendar between now and the end of 2018. In addition to holiday-specifi

WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS
Oct 11, 2019
Jul 20, 2018
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WHAT’S HOT ON CAMPUS? BEST BRANDED GIVEAWAYS FOR YOUR UNIVERSITY RECRUITMENT TEAMS

For more than a decade, I worked in university recruitment -- at a Washington, D.C. area staffing firm and for one of the largest auto insurance companies in the United States. Each fall and spring semester, I’d pack up our career fair booth, ship boxes of brochures and swag (stuff we all get), and

TALENT AND HR NEWS UPDATE: VACATION + TIME OFF
Oct 11, 2019
Jul 18, 2018
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Team exaqueo

TALENT AND HR NEWS UPDATE: VACATION + TIME OFF

More and more organizations are focusing on the importance of employee health, which includes encouraging employees to take paid time off (PTO) for vacation. From increased productivity at work to decreased health care costs, there are a number of positive impacts of taking time away from work. In t

WHY WE SCHEDULE SHARED #exaqueoPTO
Oct 11, 2019
Jul 2, 2018
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Susan LaMotte

WHY WE SCHEDULE SHARED #exaqueoPTO

Time off is a luxury for many of us. Not because we don’t get vacation days, but because we don’t take them. According to Project: Time Off, Americans left over 700 million vacation days on the table last year. In 2017, over 50% ended the year with unused vacation days. Click here to read the full b

EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE
Oct 11, 2019
Jun 28, 2018
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EMPLOYER BRANDING 2.0: STOP TRYING TO ATTRACT EVERYONE

Employer brand. To our team of experts, employer brand is more than just a talent acquisition or human resources project or initiative. It’s how an employer (just like yours) messages, markets, and brings to life its full employment experience, both externally to candidates and internally to employe

TALENT AND HR NEWS UPDATE: INTERN ENGAGEMENT AND GEN Z
Oct 7, 2019
Jun 20, 2018
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Team exaqueo

TALENT AND HR NEWS UPDATE: INTERN ENGAGEMENT AND GEN Z

Summer is here and internship programs are in full swing. Understanding how interns benefit your business and how to engage Generation Z is key to recruiting and retaining talent for the future. In this month’s round-up, we’ve curated five articles with insights into interns and the newest generatio

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON
Oct 11, 2019
Jun 11, 2018
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Emily Fritz

A NEW PERSPECTIVE FROM THE EMPLOYER BRANDING STRATEGIES CONFERENCE #EBRANDCON

When I landed in San Diego for the Employer Branding Strategies Conference, I wasn’t sure what I was going to walk into. Don’t get me wrong, I knew I’d be in for a whirlwind of networking, breakout sessions, snacks, and vendor giveaways – I have been to plenty of corporate events before. However, wa

Talent and HR News Update: Wellness + Health (Physical Fitness Month)
Oct 11, 2019
May 21, 2018
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Team exaqueo

Talent and HR News Update: Wellness + Health (Physical Fitness Month)

Did you know that May is Healthy Vision Month, National Physical Fitness and Sports Month, Better Hearing and Speech Month, and Mental Health Month? With so much focus on how we feel, it’s no wonder that corporate health and wellness programs have been on the rise! Over the last few years more and m

4 ways to make your employer brand more magnetic
Oct 7, 2019
May 17, 2018
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4 ways to make your employer brand more magnetic

How does a magnet attract? It’s magnetism, defined as “a physical phenomenon produced by the motion of electric charge, resulting in attractive and repulsive forces between objects.” Take any magnet and a paperclip from your desk, and it will stick. What makes magnets equally interesting is not ever

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!
Oct 11, 2019
Apr 30, 2018
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Team exaqueo

WELCOME ALYSSA BANI TO #TEAMEXAQUEO!

Working at exaqueo is different. Our company is completely virtual and team members see each other more conducting client work than at a company headquarters. To support our clients, we structure our schedules to be available while still balancing life priorities when we need to. With our client lis

Talent and HR News Monthly Update: Work-Life Balance & Happiness at Work
Oct 11, 2019
Apr 16, 2018
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Team exaqueo

Talent and HR News Monthly Update: Work-Life Balance & Happiness at Work

Here at exaqueo we understand that employees bring their whole selves to work, meaning that what happens at home may be just as important as what happens at work. In recognition of this, this month’s update is focused on work-life balance and how employees can do their best work when they are happy

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand
Oct 11, 2019
Apr 11, 2018
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Team exaqueo

Uncover the Happy at Work: Two Ways to Put a Smile on Your Employer Brand

I’ve been lucky to find jobs that truly make me happy. From my first job at 16 as a parks and recreation playground leader, to helping workers in rural areas reskill after the economic downturn in 2008, to my current role as a Brand Strategist with exaqueo. My passion, energy, and enthusiasm have se

Working Dog Mom: Millennials, Culture + Employer Branding
Oct 10, 2019
Mar 28, 2018
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Emily Fritz

Working Dog Mom: Millennials, Culture + Employer Branding

Their soft cries wake me up. It’s poop, pee, and then feeding. I grab a coffee between laps as I chase them around the house while picking up their toys. I settle them down for a morning nap and I log on to my virtual workspace. This is how I start almost every day -I’m a working Mom, a working Dog

Voice of the Client: How Olympus Stays True to Employees
Oct 11, 2019
Mar 21, 2018
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Voice of the Client: How Olympus Stays True to Employees

When Olympus Corporation of the Americas (OCA) decided to go down the path of a corporate brand overhaul, leaders in the Human Resources department saw an opportunity to discover who they are as a company. As the corporate brand began to take shape, so did the Olympus employer value proposition (EVP

Captivate Candidates Before They Even Apply
Oct 11, 2019
Mar 14, 2018
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Team exaqueo

Captivate Candidates Before They Even Apply

Tax time and candidate experience have something in common! Well, that’s a stretch but I’ll show you the connection. It can be challenging to continue to keep candidates engaged and build those relationships, let alone be proactive and personalize a process. But it will set you apart. Learn how to k

Talent and HR News Monthly Update: Women's History Month / Working Moms
Oct 11, 2019
Mar 9, 2018
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Team exaqueo

Talent and HR News Monthly Update: Women's History Month / Working Moms

As a woman-owned business, we are especially proud to celebrate this month. Women’s History Month and International Women’s Day remind us of how lucky we are to be led by such a strong, entrepreneurial, intelligent woman, and to work alongside them everyday. As we admire our female colleagues, mento

4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018
Oct 7, 2019
Mar 5, 2018
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4 Ways to Celebrate Women at Work and Amplify Your Employer Brand #IWD2018

On March 8, 2018, we will participate in International Women’s Day (IWD2018) and recognize the achievements of women -- in our company and our lives, and within society at large. Need a few last-minute ideas for how your organization can join the celebration and the conversation?Read the full blog p

A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!
Oct 7, 2019
Feb 21, 2018
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A New Way to Think About Your Candidate Experience — Don’t Just Satisfy, Captivate!

What happens if you ignore your candidate experience?That is a question the recently released 2017 North American Candidate Experience research report sheds some light on. At a high level, ignoring your candidate experience (or creating a negative experience) will create a ripple effect that will im

Celebrate Valentine’s Day by Sending #EBLove
Oct 7, 2019
Feb 14, 2018
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Team exaqueo

Celebrate Valentine’s Day by Sending #EBLove

Confucius once said: “choose a job you love and you will never work a day in your life." Here at exaqueo, we love what we do and strive to help others discover careers that are their best fit. Additionally, we are thrilled to hear about what you are doing in this space! Highlighting each other helps

Talent and HR News Update: Employee Engagement & Candidate Experience
Oct 11, 2019
Feb 12, 2018
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Team exaqueo

Talent and HR News Update: Employee Engagement & Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the process of work that we forget it’s people who are at the heart of what we do. Here at exaqueo, we believe it’s time to rethink the candidate and employee experience. Here are five articles curated to help you do

How to Create Moments That Matter in the Candidate Experience
Oct 7, 2019
Feb 9, 2018
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How to Create Moments That Matter in the Candidate Experience

As talent acquisition and human resources professionals, we are often caught up in the business-side of hiring; we forget it’s people at the heart of our work. We look at recruiting as a process and reviewing applications as a task we can’t wait to cross off our to-do list.I think it’s time to rethi