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Obstacles provide opportunities. It’s true. Obstacles inspire innovators to create. They rally athletes to overcome. They prompt leaders to motivate. Any given day, we face obstacles and no matter how we measure them, big or small, it is how we adjust and take action that defines the impact and bene

When it comes to amplifying your organization’s employer brand, social media and universities are often two key opportunities. But, how can you stand out amidst the flurry of social media updates and the sea of companies recruiting on campus? In this month’s update, we’ve curated five articles to he

Everyone wants their employees talking about them, until they don’t. Until they read that negative review. Until someone sends a brash email that ends up on the internet. Until an employee uses the company logo as their profile picture. Until an employee has a bad day and vents via a status update w

Here at exaqueo, we believe strong employer brands also happen when there is alignment. Employer brand is no longer something that one team does. It’s a long-term strategic objective that brings together talent acquisition, human resources, communications, information technology, and marketing. It’s

Diversity. It’s been a hot topic in the world of human resources and talent acquisition for as long as I can remember. And, while many companies are making strides and thinking more broadly about diversity and inclusion, other companies seem to be making the news for reasons they may not have intend

There are only four more months of this year. How are your vacation days looking? If you’re like most American employees, you probably haven’t taken a vacation yet this year. You may have so much unused paid time off (PTO) you can’t possibly take enough vacation before the end of the year.Vacation d

As a woman of color, I’ll admit, I cringe whenever I hear the phrase “diversity initiative” -- and I’ve heard it a lot throughout my 20-year career in recruiting and employer branding. Whenever the topic of diversity comes up, it’s usually race or gender related. However, many of us can agree, diver

Traveling for work: it can be as exciting as it is tiring and frustrating. And according to the U.S. Travel Association, there will be a slight uptick in business travel over the next few months. While some employees may travel once a year, there are others for whom business travel is nearly a way o

As we return from our company's week of vacation, we are focused on the impact of PTO and vacation time on employees' productivity and health. It's worth the time to understand what PTO policy is best for your organization and how to encourage your employees to find a healthy work-life balance.Read

The headline (like many these days) was provocative: 'Inside Apple's New Campus: No Childcare But You Can Freeze Your Eggs.' Sure, the new campus is beautiful and innovative. But for a company like Apple to have such conflicting benefits? It seems like a bad business and bad PR move.The overall subt

With graduation and intern season upon us, we want to focus on Millennials and Generation Z and share how internship programs can be mutually beneficial for both the company and the employee. This post is written by Elizabeth Meyer, exaqueo’s Marketing and Communications associate, rising senior at

Before we jump into answering the question, “What does Elon Musk have to do with employer branding,” let’s first introduce him. Elon Musk is a multi-billion dollar businessman, engineer, and inventor. Think Tesla, SpaceX, and SolarCity. He’s super rich, forward thinking, smart, and driven. And, he i

Whether your company hired summer interns or not, understanding the benefits of an intern program and the differences of Generation Z could be crucial to hiring. This month, we focused on intern engagement and Gen Z to give you insight into best practices and how these employees are transforming the

Last month was National Physical Fitness and Sports Month. It was filled with activities like “Bike to Work Day” and “National Run a Mile Day.” Suddenly, my network was full of posts about Whole30 and after-workout selfies. It’s now the first week of June, and I can’t help but wonder if this uptick

There it is, staring back at you: the company career site that hasn’t had any love since it launched. In 2007. That was 10 years ago. And a lot has changed since then. There you are: itching to tear it down, build it up, and take your career site experience to the next level.Before you jump to photo

Last month, we focused on finding a balance between work and personal life. This month's update is an extension of that. Working moms are especially pressured to be their best in both areas, so we curated the best content to help the moms out there understand how to put their best foot forward, at h

This month at exaqueo, we’ve been talking a lot about work-life balance. It’s something many of us seek, yet it eludes us too. A member of #teamexaqueo recently shared an interesting story. As professionals, she said, we each have fours balls we are constantly juggling: Family, Health, Spirit and Wo

This Thursday, April 27, 2017, is National Take Your Child to Work Day (TYCTWD) in the United States. At exaqueo, we always talk about bringing your Whole Self to work, and here’s an instance where your work life and personal life really can blend together. In our research, it’s no surprise that spe

As a company made up primarily of women who work from home, flexible working policies are central to how we operate. It is crucial that we all set parameters to keep our work and personal lives in harmony so that we are better able to be productive employees. This month's update focuses on finding t

It's almost impossible to talk about employer brand without referencing social and digital media in the same sentence. After all, the job search and employment landscape has completely changed since Facebook, Twitter and LinkedIn came of age.From job seeking habits to employee communication, social

When you've been working in-house for a long time, you can't help but partner with external partners. From agencies to vendors, I worked with dozens of wonderful consultants, technologists and software companies during my in-house HR career.And while their expertise and or products were needed and v

Brands are always making promises. From consumer to employer brands, a brand promise is a core part of a strong brand architecture. It reinforces what the brand stands for. Then, it's up to the product or service to deliver on that promise. Personal brands are no different. We have to live up to ou

Employer brand has come a long way from its early days--rooted in designing better job ads and recruitment advertising. Modern, effective employer brands are strategic, well-developed, and rooted in research. And perhaps most importantly, aligned and supportive of an organization's master and consum