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If you're doing what everyone else is doing, you won't succeed in employer brand.Never has an ad proven this more than 84 Lumber's Super Bowl two-part ad. If you missed it, stop immediately and watch the full journey. If you only saw the first part (aired right before halftime), continue the ad's jo

For football fans, the Super Bowl is the much anticipated game of the year, pitting the final two teams standing against each other to determine the season's NFL champion. For non-football fans, the Super Bowl is also a must-watch experience to find out which commercials everyone will talk about on

Think your employer brand is just about what it's like to work at your company? Think again. While many a social media manager and recruitment marketer tweet and post about workplace traditions or open jobs, job seekers and employees are becoming increasingly savvy consumers of their workplace exper

Welcome to our first weekly update of the new year. We hope 2017 is off to great start for you and your team. As you continue to look ahead and plan for success, here are five articles curated to help you consider current workplace, HR and recruiting trends. Enjoy!  2017 looks like it will be a big

When was the last time you looked at the new year and said: "I guess I'll just do more of the same?" Never. With every new year, we have resolutions, promises and plans to do more, be better and try harder. Why should your employer brand be any different?Since social recruiting and recruitment tec

Looking back over the year is a time to ponder accomplishments, as well as opportunities both taken and missed. It provides gratification on all we’ve done and perspective on how to shape what’s next. At exaqueo, 2016 was a milestone year filled with change, growth, travel and excitement.We relocat

“People work for money but go the extra mile for recognition praise and rewards.” Dale Carnegie clearly was onto something when he said this. So, how will your organization seek to celebrate team successes and recognize exceptional performances in the New Year? This week’s curated articles will get

It’s the most wonderful time of the year: Q4 closing, end of year projects, holiday parties, soon-to-have time off and planning for 2017. As you and your team look ahead to the New Year, here are five articles to help you best approach your employer brand strategy. Enjoy! Read the full weekly update

It’s nearly 2017 and employer branding is more mainstream than ever. Active employer brand management is no longer considered a fad. It’s a priority for C-suite executives and heads of human resources. Mid-sized businesses and global companies alike are allocating resources to research, develop and

When Lao Tzu said, “A journey of a thousand miles begins with a single step,” he wasn’t referring to employer branding. But the sentiment rings true if you’re one of the many organizations hesitating to start your employer brand journey. The best way to get started is to commit to making 2017 the ye

This week, #teamexaqueo is spending a lot of time thinking about and planning for 2017. As such, we want to share five articles to help you do the same. Enjoy!  Why You Need to Think 'Tools' When Hiring, Not Just 'the Job Post' from EntrepreneurIt’s been a tough year for talent. ManpowerGroup’s 2016

Recently, I had the opportunity to join a conversation between several employer brand leaders and Kevin W. Grossman of the Talent Board and Candidate Experience Awards. The topic? Candidate experience research and best practices.In the spirit of continuing the conversation, this week’s update will h

Consumer marketers know brands require consistency to be successful. It’s how customers get to know their organizations’ products, services and purposes. It’s how brands build trust, reinforce their market position, communicate their value, and get their audience thinking and talking about them. Mar

What employer branding trends and big ideas do you see for the New Year? As an employer brand leader, what do you most hope to tackle or solve in 2017? Share your thoughts via this quick survey (it’ll take less than 10 minutes) and you could win a $50 e-gift card. Think of this as a little extra cas

Employee engagement continues to be a hot topic, a high priority and a problem for HR and business leaders around the world. But employee engagement isn't a work problem. It's a life problem. When employees are disengaged the work influences are strong. Here are five articles to help you think about

With Thanksgiving just around the corner, team exaqueo is reflecting on all the things we have to be thankful for, including our families, friends, clients and each other. Additionally, we want to help you get ready for turkey day by sharing some of our favorite recipes. We hope your holiday is deli

When expertly executed, an effective employer brand strategy can make a positive impact on talent attraction, as well as talent retention. Here are five articles curated to help you recruit and retain best-fit talent. Enjoy!  1) How to Reinvent Retention Strategies That Work from Business 2 Communit

Every year on Veterans Day, we pause and think about the sacrifice our military service men and women, and their families make for our country. For me, Veterans Day gets me thinking about my grandfather who was at Iwo Jima during WWII and my brother who is currently serving. As many veterans will te

When it comes to amplifying your organization's employer brand, your messengers are often times just as important as the message itself. Below are five recent articles to help you think through your approach to employee advocacy and brand ambassador programs. Enjoy! 1) Big Brands Are Enlisting Emplo

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clie

The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding

Within employer branding, there are countless touch points—across the entire employment experience lifecycle—that influence a person's decision to choose, stay or leave an employer. In this week’s update, we share five articles addressing how to shape the candidate experience and retain best-fit tal

Are your recruiters struggling to make real connections with candidates? As former recruiters, we know that requisitions run together and the hiring process can become rote. And that’s how we lose the personal connections with target candidates we so desperately need.Here at exaqueo, we take a lot o

It's the fourth quarter and many human resource professionals are deep into strategic planning for the upcoming year. This week's Talent and HR News Weekly Update includes insight to help you plan for your organization's future. Enjoy! New Report Reveals the Trends That Will Define Recruiting in 201