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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Talent and HR News Weekly Update: Branding and Balance
Oct 3, 2019
Sep 30, 2016
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Talent and HR News Weekly Update: Branding and Balance

In case you missed these recent articles on employer brand and balance, we've rounded them up just for you. Enjoy!In Defense of Work-Life Balance from Entrepreneur The term “work-life balance” has been so frequently tossed around in the past decade that it has almost become meaningless -- a vague, d

The Employer Branding Debate: Who Owns It?
Oct 3, 2019
Sep 27, 2016
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The Employer Branding Debate: Who Owns It?

When it comes to the employer branding debate, it’s not so much about the brand itself. Perceptions and feelings people have toward a workplace exist with or without actively managing them. The debate is more around how an organization is structured to support it.

Talent and HR News Weekly Update: Your Employer Brand
Oct 3, 2019
Sep 23, 2016
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Talent and HR News Weekly Update: Your Employer Brand

From your employer brand to employee recognition, here’s the latest talent and HR news. Enjoy!1) 5 Ways in Which You Should Let Employees Influence Your Brand from Entrepreneur“For employers, relinquishing control of the brand can be hard. But think of the upsides -- and they do exist. Relinquishing

Where the Heineken “Go Places” Employer Brand Campaign Went Wrong
Oct 3, 2019
Sep 20, 2016
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Where the Heineken “Go Places” Employer Brand Campaign Went Wrong

Have you seen it, Heineken’s Go Places ad and website? If you haven’t watched this latest, buzz-worthy employer branding ad, click on the embedded video below. It’s definitely worth a minute of your time. Once you’ve watched, explore the Go Places website and enter “The Interview” door. You will qui

Talent and HR News Weekly Roundup: Employer Brand and More
Oct 3, 2019
Sep 16, 2016
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Talent and HR News Weekly Roundup: Employer Brand and More

Here’s a mix of the latest news on employer brand, culture, employee referrals and more. Enjoy! 1) Employer Branding Best Practices for Small Businesses and Startups from 42Hire“One of the most overlooked challenges that small businesses and startups face as they experience growth is their ability t

Talent and HR News Weekly Roundup: All About Culture
Oct 3, 2019
Sep 9, 2016
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Talent and HR News Weekly Roundup: All About Culture

At exaqueo, we believe that culture is the way in which you work--the norms and values that define who you are as a business and what makes you different. It's how you get work done and the way people are expected to behave. Culture is your foundation and then your build your business around it. Tha

It’s OK Not To Be A “Technical” Recruiter
Oct 7, 2019
Sep 6, 2016
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Pete Radloff

It’s OK Not To Be A “Technical” Recruiter

There is a pervasive thought among technical candidates these days that the recruiters who are contacting them for opportunities haven't got a clue as to what they are doing. And, by and large, they are absolutely correct. After all, we're recruiters, and we're in a profession that has little to no

Talent and HR News Weekly Roundup: Workplace Trends
Oct 3, 2019
Sep 2, 2016
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Talent and HR News Weekly Roundup: Workplace Trends

Here’s the latest on workplace trends, hiring and culture. Kick-off the last week of Summer with this mashup. Enjoy! 1) 17 Proven Morale Boosters That Won’t Break The Bank from SnackNation“Believe it or not, some companies are still skeptical about the value of morale boosters. Sure, morale is nic

Welcome Shannon Smedstad!
Oct 3, 2019
Aug 30, 2016
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Welcome Shannon Smedstad!

I'm thrilled to announce that employer brand veteran and talent acquisition leader Shannon Smedstad will be joining the exaqueo team on September 6. We've long admired Shannon's work and had the opportunity to partner with her on writing projects and at conferences in the past. Our clients come to u

Talent and HR News Weekly Roundup: Culture + Hiring
Oct 3, 2019
Aug 26, 2016
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Talent and HR News Weekly Roundup: Culture + Hiring

Culture and hiring go hand-in-hand. How can you become a talent magnet but also hire the right people? What does it take to have a winning culture mindset while still remaining true to company values? This week’s curated news offers helpful insight. Enjoy!1) Winning Companies Lead With A New Culture

Employees Are Human Beings (and so are you)
Oct 3, 2019
Aug 22, 2016
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Susan LaMotte

Employees Are Human Beings (and so are you)

When you left for work this morning, you probably grabbed a computer bag, a coffee, maybe even a lunch sack. Even if you work down the hall, you likely have a routine to start your work day. But whether you're walking in to your home office or one at company headquarters, there's one thing you can't

Talent and HR News Weekly Roundup: Hiring
Oct 3, 2019
Aug 19, 2016
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Talent and HR News Weekly Roundup: Hiring

From Gen Z to IT, we’re sharing the latest hiring news and insight. Enjoy!1) Forget Millennials. Are You Ready to Hire Generation Z? from Fortune“As head of recruiting for the Americas at audit-and-consulting powerhouse EY (formerly Ernst & Young), Black has taken a close look at what Millennials’ y

Talent and HR News Weekly Roundup: Your Brand + Culture
Oct 3, 2019
Aug 12, 2016
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Talent and HR News Weekly Roundup: Your Brand + Culture

Company culture and employer brand are inextricably linked. A company culture is the foundation. It's what's accepted and what is not. An employer brand is the whole experience and the strengths you leverage to position your company among competitors. This week, we're sharing some pieces on both hot

Talent and HR News Weekly Roundup: Employee Perks
Oct 3, 2019
Aug 5, 2016
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Talent and HR News Weekly Roundup: Employee Perks

In this week's Talent and HR News Weekly Roundup, we're featuring insight on employee perks and more. Enjoy!1) Employees underwhelmed with wellness plans from Employee Benefit AdvisorIf employers want to attract and retain the best talent, they might want to first look in a seemingly obvious place:

Talent and HR News Weekly Roundup: Motivating Employees with Time Off + Incentives
Oct 3, 2019
Jul 21, 2016
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Talent and HR News Weekly Roundup: Motivating Employees with Time Off + Incentives

At exaqueo, we strongly value the need to fully disconnect from work and recharge, so we provide a shared week off in both the Summer and Winter as a benefit for our team to enjoy. In the spirit of exaqueo’s upcoming Summer break, we’re sharing the latest news on motivating employees with time off a

Talent and HR News Weekly Roundup: Innovative Hiring
Oct 3, 2019
Jul 15, 2016
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Talent and HR News Weekly Roundup: Innovative Hiring

In this week's Talent and HR News Weekly Roundup, we're featuring a mix of insight on innovative hiring. Enjoy!1) A Data-Driven Approach to Group Creativity from Harvard Business Review“How can you ensure that your company has innovative teams? Though many organizations already use assessment for hi

The Impact of Remote Work on Your Employer Brand
Oct 3, 2019
Jul 11, 2016
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The Impact of Remote Work on Your Employer Brand

This past June, FlexJobs hosted the TRaD* Works (*Telecommuting, Remote, and Distributed) forum on remote work. Major brands gathered to discuss how to maximize remote work programs, covering topics such as recruitment, management, communication tools, branding, culture, challenges/benefits and ROI.

Talent and HR News Weekly Roundup: Managing Hiring + Talent
Oct 3, 2019
Jul 8, 2016
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Talent and HR News Weekly Roundup: Managing Hiring + Talent

In this week's Talent and HR News Weekly Roundup, we're featuring insight into managing hiring and talent. Enjoy!1) What to Look for When Hiring Your Startup Team from Inc.com“There's a multitude of ideas to consider when building your team, and far more information than can be discussed in a single

Talent and HR News Weekly Roundup: Employer Branding + Talent Attraction
Oct 3, 2019
Jul 1, 2016
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Talent and HR News Weekly Roundup: Employer Branding + Talent Attraction

Employer branding is such an important focus area; it has the power to affect the overall market perception of your company. So what is it about your company that would attract talent? Why would people want to work for you? What makes your company stand out? At exaqueo, we understand that every comp

Explore the Upside of Downtime: The State of American Vacation and Employee Engagement
Oct 3, 2019
Jun 27, 2016
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Explore the Upside of Downtime: The State of American Vacation and Employee Engagement

Project: Time Off recently released their latest report, The State of American Vacation 2016, which provides the most comprehensive look at America’s vacation habits to date. America is at a critical crossroads between taking vacation back or letting it go extinct. With the start of Summer, we wante

Talent and HR News Weekly Roundup: Innovative Hiring, Talent + Culture
Oct 3, 2019
Jun 24, 2016
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Talent and HR News Weekly Roundup: Innovative Hiring, Talent + Culture

In this week's Talent and HR News Weekly Update, we're featuring insight into innovative hiring, culture, talent and more. You may even ask yourself a few questions after reflecting on these good reads. Enjoy!1) 7 Ways Leaders Can Shape A More Meaningful Startup Culture from Forbes“It doesn’t take a

Talent and HR News Weekly Roundup: People and Culture
Oct 3, 2019
Jun 17, 2016
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Talent and HR News Weekly Roundup: People and Culture

In this week's Talent and HR News Weekly Update, we're featuring insight into meaningful work, employee happiness, and more. Here’s a fresh perspective just in time for the weekend. Enjoy!1) This Is What Happens When Employees Find Meaning at Work from Entrepreneur“Meaningful work is something every

Lean In Meets What to Expect: An Interview with Allyson Downey
Oct 3, 2019
Jun 15, 2016
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Lean In Meets What to Expect: An Interview with Allyson Downey

Our founder, Susan LaMotte, recently interviewed Allyson Downey, founder of weeSpring and author of Here's the Plan. Here's the Plan offers an inspiring roadmap for working mothers steering their careers through the parenting years. Ironically, Susan and Allyson have much in common - both are entre

Mining for Gold: Turning the Resume Upside Down
Oct 3, 2019
Jun 13, 2016
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Mining for Gold: Turning the Resume Upside Down

When you are in Talent Acquisition, there are few certainties in your world. Job descriptions will change at the 11th hour, and budgets will be slashed, and candidates will change their minds with the frequency of strobe light. But one thing has remained the same through all the hiring (r)evolution