Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Career Resources for Veterans and the Recruiters Who Hire Them
Oct 3, 2019
Nov 11, 2016
|

Career Resources for Veterans and the Recruiters Who Hire Them

Every year on Veterans Day, we pause and think about the sacrifice our military service men and women, and their families make for our country. For me, Veterans Day gets me thinking about my grandfather who was at Iwo Jima during WWII and my brother who is currently serving. As many veterans will te

Talent and HR News Weekly Update: Employees as Brand Ambassadors
Oct 3, 2019
Nov 4, 2016
|

Talent and HR News Weekly Update: Employees as Brand Ambassadors

When it comes to amplifying your organization's employer brand, your messengers are often times just as important as the message itself. Below are five recent articles to help you think through your approach to employee advocacy and brand ambassador programs. Enjoy! 1) Big Brands Are Enlisting Emplo

TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS
Oct 3, 2019
Oct 28, 2016
|

TALENT AND HR NEWS WEEKLY UPDATE: BUILDING EMPLOYER BRANDS

Employer branding is near and dear to the hearts and minds of #teamexaqueo. Collectively, we have more than 40 years of talent acquisition and employer brand experience. And, as a team, we have had many unique opportunities to build employer brands ... as both in-house practitioners and for our clie

Talent and HR News Weekly Update: Hiring and Onboarding Advice
Oct 3, 2019
Oct 21, 2016
|

Talent and HR News Weekly Update: Hiring and Onboarding Advice

The experiences people have with an organization can be make or break opportunities when it comes to talent attraction, engagement and retention. We cannot forget the human in human resources. Here are five articles to help you thoughtfully think through your employer branding, hiring and onboarding

Talent and HR News Weekly Update: Employee Engagement and Hiring
Oct 3, 2019
Oct 14, 2016
|

Talent and HR News Weekly Update: Employee Engagement and Hiring

Within employer branding, there are countless touch points—across the entire employment experience lifecycle—that influence a person's decision to choose, stay or leave an employer. In this week’s update, we share five articles addressing how to shape the candidate experience and retain best-fit tal

Candidate Personas: Hiring Through Hearts and Minds
May 25, 2022
|
Kathleen O'Brien

Candidate Personas: Hiring Through Hearts and Minds

Are your recruiters struggling to make real connections with candidates? As former recruiters, we know that requisitions run together and the hiring process can become rote. And that’s how we lose the personal connections with target candidates we so desperately need.Here at exaqueo, we take a lot o

Talent and HR News Weekly Update: Hiring and Training Trends
Oct 3, 2019
Oct 7, 2016
|

Talent and HR News Weekly Update: Hiring and Training Trends

It's the fourth quarter and many human resource professionals are deep into strategic planning for the upcoming year. This week's Talent and HR News Weekly Update includes insight to help you plan for your organization's future. Enjoy! New Report Reveals the Trends That Will Define Recruiting in 201

Talent and HR News Weekly Update: Branding and Balance
Oct 3, 2019
Sep 30, 2016
|

Talent and HR News Weekly Update: Branding and Balance

In case you missed these recent articles on employer brand and balance, we've rounded them up just for you. Enjoy!In Defense of Work-Life Balance from Entrepreneur The term “work-life balance” has been so frequently tossed around in the past decade that it has almost become meaningless -- a vague, d

The Employer Branding Debate: Who Owns It?
Oct 3, 2019
Sep 27, 2016
|

The Employer Branding Debate: Who Owns It?

When it comes to the employer branding debate, it’s not so much about the brand itself. Perceptions and feelings people have toward a workplace exist with or without actively managing them. The debate is more around how an organization is structured to support it.

Talent and HR News Weekly Update: Your Employer Brand
Oct 3, 2019
Sep 23, 2016
|

Talent and HR News Weekly Update: Your Employer Brand

From your employer brand to employee recognition, here’s the latest talent and HR news. Enjoy!1) 5 Ways in Which You Should Let Employees Influence Your Brand from Entrepreneur“For employers, relinquishing control of the brand can be hard. But think of the upsides -- and they do exist. Relinquishing

Where the Heineken “Go Places” Employer Brand Campaign Went Wrong
Oct 3, 2019
Sep 20, 2016
|

Where the Heineken “Go Places” Employer Brand Campaign Went Wrong

Have you seen it, Heineken’s Go Places ad and website? If you haven’t watched this latest, buzz-worthy employer branding ad, click on the embedded video below. It’s definitely worth a minute of your time. Once you’ve watched, explore the Go Places website and enter “The Interview” door. You will qui

Talent and HR News Weekly Roundup: Employer Brand and More
Oct 3, 2019
Sep 16, 2016
|

Talent and HR News Weekly Roundup: Employer Brand and More

Here’s a mix of the latest news on employer brand, culture, employee referrals and more. Enjoy! 1) Employer Branding Best Practices for Small Businesses and Startups from 42Hire“One of the most overlooked challenges that small businesses and startups face as they experience growth is their ability t

Talent and HR News Weekly Roundup: All About Culture
Oct 3, 2019
Sep 9, 2016
|

Talent and HR News Weekly Roundup: All About Culture

At exaqueo, we believe that culture is the way in which you work--the norms and values that define who you are as a business and what makes you different. It's how you get work done and the way people are expected to behave. Culture is your foundation and then your build your business around it. Tha

It’s OK Not To Be A “Technical” Recruiter
Oct 7, 2019
Sep 6, 2016
|
Pete Radloff

It’s OK Not To Be A “Technical” Recruiter

There is a pervasive thought among technical candidates these days that the recruiters who are contacting them for opportunities haven't got a clue as to what they are doing. And, by and large, they are absolutely correct. After all, we're recruiters, and we're in a profession that has little to no

Talent and HR News Weekly Roundup: Workplace Trends
Oct 3, 2019
Sep 2, 2016
|

Talent and HR News Weekly Roundup: Workplace Trends

Here’s the latest on workplace trends, hiring and culture. Kick-off the last week of Summer with this mashup. Enjoy! 1) 17 Proven Morale Boosters That Won’t Break The Bank from SnackNation“Believe it or not, some companies are still skeptical about the value of morale boosters. Sure, morale is nic

Welcome Shannon Smedstad!
Oct 3, 2019
Aug 30, 2016
|

Welcome Shannon Smedstad!

I'm thrilled to announce that employer brand veteran and talent acquisition leader Shannon Smedstad will be joining the exaqueo team on September 6. We've long admired Shannon's work and had the opportunity to partner with her on writing projects and at conferences in the past. Our clients come to u

Talent and HR News Weekly Roundup: Culture + Hiring
Oct 3, 2019
Aug 26, 2016
|

Talent and HR News Weekly Roundup: Culture + Hiring

Culture and hiring go hand-in-hand. How can you become a talent magnet but also hire the right people? What does it take to have a winning culture mindset while still remaining true to company values? This week’s curated news offers helpful insight. Enjoy!1) Winning Companies Lead With A New Culture

Employees Are Human Beings (and so are you)
Oct 3, 2019
Aug 22, 2016
|
Susan LaMotte

Employees Are Human Beings (and so are you)

When you left for work this morning, you probably grabbed a computer bag, a coffee, maybe even a lunch sack. Even if you work down the hall, you likely have a routine to start your work day. But whether you're walking in to your home office or one at company headquarters, there's one thing you can't

Talent and HR News Weekly Roundup: Hiring
Oct 3, 2019
Aug 19, 2016
|

Talent and HR News Weekly Roundup: Hiring

From Gen Z to IT, we’re sharing the latest hiring news and insight. Enjoy!1) Forget Millennials. Are You Ready to Hire Generation Z? from Fortune“As head of recruiting for the Americas at audit-and-consulting powerhouse EY (formerly Ernst & Young), Black has taken a close look at what Millennials’ y

Talent and HR News Weekly Roundup: Your Brand + Culture
Oct 3, 2019
Aug 12, 2016
|

Talent and HR News Weekly Roundup: Your Brand + Culture

Company culture and employer brand are inextricably linked. A company culture is the foundation. It's what's accepted and what is not. An employer brand is the whole experience and the strengths you leverage to position your company among competitors. This week, we're sharing some pieces on both hot

Talent and HR News Weekly Roundup: Employee Perks
Oct 3, 2019
Aug 5, 2016
|

Talent and HR News Weekly Roundup: Employee Perks

In this week's Talent and HR News Weekly Roundup, we're featuring insight on employee perks and more. Enjoy!1) Employees underwhelmed with wellness plans from Employee Benefit AdvisorIf employers want to attract and retain the best talent, they might want to first look in a seemingly obvious place:

Talent and HR News Weekly Roundup: Motivating Employees with Time Off + Incentives
Oct 3, 2019
Jul 21, 2016
|

Talent and HR News Weekly Roundup: Motivating Employees with Time Off + Incentives

At exaqueo, we strongly value the need to fully disconnect from work and recharge, so we provide a shared week off in both the Summer and Winter as a benefit for our team to enjoy. In the spirit of exaqueo’s upcoming Summer break, we’re sharing the latest news on motivating employees with time off a

Talent and HR News Weekly Roundup: Innovative Hiring
Oct 3, 2019
Jul 15, 2016
|

Talent and HR News Weekly Roundup: Innovative Hiring

In this week's Talent and HR News Weekly Roundup, we're featuring a mix of insight on innovative hiring. Enjoy!1) A Data-Driven Approach to Group Creativity from Harvard Business Review“How can you ensure that your company has innovative teams? Though many organizations already use assessment for hi

The Impact of Remote Work on Your Employer Brand
Oct 3, 2019
Jul 11, 2016
|

The Impact of Remote Work on Your Employer Brand

This past June, FlexJobs hosted the TRaD* Works (*Telecommuting, Remote, and Distributed) forum on remote work. Major brands gathered to discuss how to maximize remote work programs, covering topics such as recruitment, management, communication tools, branding, culture, challenges/benefits and ROI.