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Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
We're Proud to Be Social About HR
Oct 7, 2019
Jul 8, 2013
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Susan LaMotte

We're Proud to Be Social About HR

I started blogging in 2002. I designed a social talent network in 2007. I launched a social recruiting game in 2011. It's fair to say--I love to be social. But what I really love is thinking about new ways to connect people in the talent stream.  My personal brandline has always been: "where busines

Thursday Lunch Break: Peggy Olson
Oct 3, 2019
Jun 27, 2013
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Thursday Lunch Break: Peggy Olson

So, what did you think of the Mad Men finale? Whether you loved or hated it, watching characters evolve on the show (or on any well-written show) is like watching your own kids grow up (or so I am assuming). But when I watched "Peggy Olson Grows Up," I had another thought too. What if we could watch

Why It Sucks to Work At [Company]
Oct 3, 2019
Jun 27, 2013
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Why It Sucks to Work At [Company]

There's no shortage of complaints on workplaces over at Glassdoor. And I remember freaking out when I managed Marriott's employer brand and an employee at a branded hotel did this. We all have the things we love and hate about work, workplaces, bosses, co-workers etc.  So I'm never surprised when a

Thursday Lunch Break: Coming Home
Oct 3, 2019
Jun 21, 2013
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Thursday Lunch Break: Coming Home

Every Thursday at exaqueo, we make sure to take a break and enjoy real life. Here's this Thursday's Lunch Break: This Thursday, I watched a video over lunch that resonated past and present. I didn't grow up in a true military family. One of my grandfathers served but my Dad was a teacher (ironically

Dissecting the Tribe
Oct 3, 2019
Jun 16, 2013
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Dissecting the Tribe

Judging by the retweets, comments and direct messages, my post A Member of the Tribe--over at HRExaminer--resonated with folks. Seems we care about culture but we don't know how to define it, grasp it, understand it.  Several you wondered about the job seeker role in this. If companies are bad at de

Everyone Wants to Belong
Oct 3, 2019
Jun 14, 2013
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Everyone Wants to Belong

One of the most important parts of the work we do at exaqueo is our work in culture. We help clients to create, build, dissect, understand, and re-build their cultures.  And it's not touchy-feel-y stuff. It drives business strategy. It explains how you get work done. And it helps employees self-sele

Where Business Meets Behavior
Oct 3, 2019
Jun 12, 2013
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Where Business Meets Behavior

Earlier in my career, I tried to explain my fascination with work to people. I started working at 14 and had more jobs by 22 than most people have their entire lives. I blame my parents, partly.  They made the mistake of teaching me the value of hard work. What I started to understand--as I moved fr

Thursday Lunch Break: Mr. Rogers
Oct 3, 2019
Jun 6, 2013
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Thursday Lunch Break: Mr. Rogers

Here at exaqueo, Thursdays often feel like the days we get the most s&#t done. They're packed days...one call after another with barely any breathing time in between. And while I actually love feeling amazingly productive, that pace, all day long, isn't healthy.  So when I do have five minutes to ta

Why Start-Ups Matter to HR
Oct 3, 2019
Jun 3, 2013
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Why Start-Ups Matter to HR

Last week, my colleague Rajiv wrote about why start-ups need to care about HR.  Newsflash--that sentiment goes both ways. HR needs to care about entrepreneurs too. If you're in HR, you've heard of SHRM--the Society for Human Resource Management. You might even be a member. While I'm certified as a S

Why HR Matters to Start-Ups
Oct 3, 2019
May 30, 2013
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Why HR Matters to Start-Ups

A whopping 80% of start-ups experience human capital issues, which either support their success or accelerate their demise.  Strong workforce and HR plans not only help to define a start-up’s culture, but also protect its most important assets: its people.  What every start-up (and small business) m

Talent Fit: An Art or a Science?
Oct 3, 2019
May 12, 2013
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Talent Fit: An Art or a Science?

This post was written by exaqueo consultant Rajiv Bawa.Google and Facebook, two of the hottest employers today are not only popular for their technologies, which bring people together, but also for their unique business models. Candidates globally are vying for the opportunity to work at either fir

Covering Talent Issues: A Reporter's Perspective
Oct 3, 2019
May 9, 2013
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Covering Talent Issues: A Reporter's Perspective

I sit on the Board of our local talent acquisition non-profit group, RecruitDC. And since the inception, we’ve been lucky enough to have exceptional keynote speakers at each of our sell-out conferences. This year, with so many economic and government factors affecting our local talent landscape, we’

Tech Shoppers Beware: Don't Buy Candidates From This Guy
Oct 3, 2019
May 3, 2013
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Tech Shoppers Beware: Don't Buy Candidates From This Guy

As I head to InfluenceHR in two weeks to talk with HR vendors about how to sell into the space, I'm continually amazed by the tactics people use. I'm not a career salesperson, but I have spent quite a bit of time in the buyer's seat, and now that I run a consulting firm, new business is constantly o

Please Stop Hiring Rockstars
Oct 3, 2019
Apr 25, 2013
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Please Stop Hiring Rockstars

When I think of "rockstar," I think of Mick Jagger, Slash, James Hetfield, Ozzy Osbourne, Adam Levine. I think of long hair, tattoos, decibels, backstage mayhem, and decibels. "It's Freedom Rock, turn it up."  When I search "rockstar," I get energy drinks, Rolling Stone, a gaming company and "rockst

Why You Should Care About Candidate Experience
Oct 3, 2019
Mar 25, 2013
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Why You Should Care About Candidate Experience

We're marketers. That's what we are. Talent acquisition is about promoting opportunities. Driving brand loyalty. Evaluating customer sentiment. Participating in the conversation about our brand. Whether you like it or not, if your game is talent, your playing field is strangely similar to a marketer

Memo to Executives: Women Don't Want It All
Oct 3, 2019
Mar 19, 2013
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Memo to Executives: Women Don't Want It All

There are a million voices in the debate on women in the workplace. And I was reticent to add another. But there's a perspective no one is talking about and that's the work. Until the work changes, the ratio of women in leadership positions won't change.  My latest post in Forbes addresses just that

New Whitepaper: The State of the Workforce
Oct 3, 2019
Mar 8, 2013
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New Whitepaper: The State of the Workforce

At the end of 2012, exaqueo surveyed the U.S. workforce to see what role the economy plays in job seeking. Are more employees willing to jump ship as the economy gets better? Is the down economy the main reason they've been staying put?What we found may surprise you. On the heels of today's jobs n

Employee Engagement: Can Data Save Your Organization?
Oct 3, 2019
Mar 4, 2013
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Employee Engagement: Can Data Save Your Organization?

As the economy continued to tank in 2011 and 2012, employee engagement dropped with it. Down economies often impact organizational loyalty in a negative way and Mercer’s 2012 report confirms that. According to the report, 24% of organizations are reporting lowered engagement up from 13% just two yea

Employer Brand: It's What You Measure That Counts
Nov 3, 2020
Feb 12, 2013
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Employer Brand: It's What You Measure That Counts

If you could predict with a high degree of precision that investment in your employer brand strategy would deliver value wouldn’t you increase your investment? Employer Brand International’s (EBI) 2012/2013 Global Research study found that 39% of companies plan to increase their investment in employ

How NOT to Get a New Job
Oct 3, 2019
Jan 25, 2013
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How NOT to Get a New Job

Here at exaqueo, we take on a few career coaching clients each month. And inevitably, some cringe when they realize how much hard work is required for a successful job search.  Every once in a while we have to really be clear---and sarcasm does the trick.  Check out my latest post on Forbes: How Not

Connecting With Passive Talent
Oct 3, 2019
Jan 22, 2013
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Connecting With Passive Talent

The concept of social evidence is thrilling on many levels. For years, recruiters have been trying to visualize candidate performance and really understand just how good a candidate is. Sure, he says he’s a Ruby expert. But what does that really mean? Well now we know. RemarkableHire’stalent sourcin

Inauguration Wisdom: Knowing Your Business From the Front Lines
Oct 3, 2019
Jan 21, 2013
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Inauguration Wisdom: Knowing Your Business From the Front Lines

Four years ago today, I was up early, on the Metro and headed to The Ritz-Carlton, Washington, DC at 22nd and M Streets. Suit, overcoat, heels, gold nametag. I was going to be a doorman for the day: Inauguration Day. At The Ritz-Carlton, it's something called lateral service. You help out others whe

Job Search Advice You Can't Miss From Twitter + NPR
Oct 3, 2019
Jan 15, 2013
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Job Search Advice You Can't Miss From Twitter + NPR

It's that time of the year--THE busiest time for job searching. If you're a job seeker, this is your Super Bowl, your Miss America, your World Cup. And just in time for your big, mecca moment, NPR and Twitter have pulled together a team of experts (including me!) to help you with your search. In add

Stop Being Selfish: Doing Good Business Deeds
Oct 3, 2019
Dec 14, 2012
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Stop Being Selfish: Doing Good Business Deeds

It's been a big year for me. Got engaged. Revamped my business plan. Pivoted the business. Got married. Took three weeks off for the first time in 10 years. It's this kind of year where you realize who people really are. Really.  I tried to ask for  help.  Sometimes it worked. More often, it didn't.