Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
How to Optimize Your Recruitment Marketing Approach
Oct 17, 2019
Oct 17, 2019
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Alyssa Bani

How to Optimize Your Recruitment Marketing Approach

You want to optimize your recruitment marketing approach but aren’t sure where to invest your team’s time or budget. Sound familiar? Here is an easy five-step approach to “right-size” your recruitment marketing efforts.

Work With Meaning
Oct 16, 2019
Oct 16, 2019
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Susan LaMotte

Work With Meaning

It's a new day at exaqueo. We're proud to share the evolution of our brand and clearly express why we do what we do.

The LIST: What We’ve Been Sharing Lately
Oct 14, 2019
Oct 14, 2019
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Team exaqueo

The LIST: What We’ve Been Sharing Lately

We're excited to give you an unfiltered look into our inner-office emails, we’ve compiled the most recent articles and images we send within #teamexaqueo AND some of our candid responses.

It May Be Scary, But It's Going to Be Great
Oct 10, 2019
Oct 2, 2019
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It May Be Scary, But It's Going to Be Great

Fall is a time of change and transition. The weather gets a little crisper, and leaves begin to change. Kids head back to school, and we return to routines that we may have let go of during the summer. In my house, the change of seasons was also a mark of new beginnings.

Recruiting Deserves More Respect In Your Business Strategy
Oct 10, 2019
Sep 27, 2019
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Emily Fritz

Recruiting Deserves More Respect In Your Business Strategy

When you think of recruiting, do you think of sales or marketing? In my career, I’ve worked in and with marketing, sales, recruiting, and communications. As an employer brand consultant, I’ve spoken with even more departments, across industries. And what I know is that most people don’t think about

In Employer Branding, Words Matter.
Oct 10, 2019
Sep 4, 2019
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In Employer Branding, Words Matter.

Inspiration comes from the most curious of places. The other night, as I sat through Middle School Orientation, one teacher shared she encourages students to “choose their words wisely.” Such sage advice for this crop of new sixth graders. And for organizations.

Happy #GlobalTADay from #Teamexaqueo
Oct 10, 2019
Sep 4, 2019
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Team exaqueo

Happy #GlobalTADay from #Teamexaqueo

Earlier this week we celebrated Labor Day in the U.S. and today, we celebrate another group of hard-working people, our Talent Acquisition professionals. As former Talent Acquisition and HR professionals ourselves, #Teamexaqueo feels especially proud to celebrate this profession.

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation
Oct 10, 2019
Jul 25, 2019
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Jaclyn Wollett

A Lesson in Employer Brand Authenticity Inspired by the U.S. Soccer Federation

The United States Soccer Federation (USSF) has been the governing body of soccer in the United States for more than 100 years. It’s also an employer.As an organization, it has done amazing things to promote the sport and build interest in a country of spectators more often focused on football and ba

Welcome to Employer Brand! How to Learn the Trade and Grow Professionally
Oct 10, 2019
Jul 23, 2019
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Welcome to Employer Brand! How to Learn the Trade and Grow Professionally

Several years ago, I plugged in a simple search for “employer brand” on LinkedIn. At that time, I recall there were approximately 300 people listed in the search results. Today, that same search produced 144,216 people! It’s exciting to watch the surge in interest, the growth of a profession, and th

Work, Life, and Shared PTO: The Whole Self at exaqueo
Oct 10, 2019
Jun 28, 2019
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Susan LaMotte

Work, Life, and Shared PTO: The Whole Self at exaqueo

When you work in marketing, it’s hard not to marvel at the sheer amount of data collected on customers. If you do market research right, you know everything about your target customer from their buying patterns to their personal lives to their political persuasions.In human resources and talent func

What an Interesting Place to Find an Employee Video
Oct 11, 2019
Jun 24, 2019
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What an Interesting Place to Find an Employee Video

Just the other day, I was shopping online for black pantyhose. Whenever I shop on Amazon, I start with an overall keyword search, select only those items designated as “Prime,” and then sort by four-star ratings or higher. That’s when I stumbled across this listing and thought, "Wow, that's an inter

Welcome Jackie Wollett to #Teamexaqueo!
Oct 11, 2019
Jun 17, 2019
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Team exaqueo

Welcome Jackie Wollett to #Teamexaqueo!

Join us in welcoming Jackie Wollett, #teamexaqueo’s newest Employer Brand Strategist and Engagement Manager. In this role, Jackie will join our team of Employer Brand Strategists in helping our clients build their employer brands and the talent strategies that drive them.

12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share
Oct 11, 2019
Jun 10, 2019
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12 No-Cost, Creative Ways to Get Employee-Generated Content People Want to Share

To prepare for an employer brand launch, often there is a big, initial push to create content -- and lots of it. Photographs, social images, career site pages, and videos requiring many resources, reviews, and approvals. This library of content supports big splashy announcements, both internally and

Should Your Employer Brand Be Authentic or Aspirational?
Nov 18, 2019
May 24, 2019
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Susan LaMotte

Should Your Employer Brand Be Authentic or Aspirational?

For organizations, achieving strategy is all about vision. Where do you want to go and how do you want to get there? And a big component of that is talent. To get where you want to go, you need to have the right people along for the ride.Therein lies the conundrum: how do you attract and retain tale

Client Appreciation Week 2019
Oct 11, 2019
Apr 19, 2019
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Team exaqueo

Client Appreciation Week 2019

Review the collection of quotes, messages, and inspiration from #teamexaqueo during our #ClientAppreciationWeek.

5 Meaningful Ways to Launch a New Employer Brand
Oct 11, 2019
Apr 15, 2019
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5 Meaningful Ways to Launch a New Employer Brand

Are you prepping for a new or refreshed employer brand launch? Looking for ideas on how to launch and promote it? If so, congratulations on making it this far! It’s no small feat to gain buy-in for and then build an employer brand.

Employer Brand Playbook: Episode 2
Oct 13, 2019
Apr 11, 2019
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Team exaqueo

Employer Brand Playbook: Episode 2

Recently, our exaqueo CEO Susan LaMotte joined Work It Daily founder, J.T. O'Donnell, for an episode of Employer Brand Playbook, a series that helps company's to craft and perfect their employer brand. In the episode, Susan discusses building authentic employer brands, life in Charleston, SC, and pl

Talent and HR News Update: Culture and Wellness
Oct 11, 2019
Apr 5, 2019
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Team exaqueo

Talent and HR News Update: Culture and Wellness

With flowers blooming and the promise of warmer weather just around the corner, our team has been reading up thriving company cultures and fostering wellness with growth. In this month’s roundup, #teamexaqueo has curated 5 articles to get your nurturing wheels turning:

Welcome Shanah Gaskill to #Teamexaqueo
Oct 11, 2019
Mar 19, 2019
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Lexi Gordon

Welcome Shanah Gaskill to #Teamexaqueo

In case it wasn’t totally apparent, our team is obsessed with employer brand. We live and breathe it every day and welcome every opportunity to educate and inspire on the topic. Before I introduce you to our newest team member, I want to share a little story - it’s related, I promise! My daughter re

8 Employer Brand Lessons Learned While Working with Agency Partners
Oct 11, 2019
Mar 14, 2019
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Team exaqueo

8 Employer Brand Lessons Learned While Working with Agency Partners

Going it alone can be valuable when you’re short on resources, and long for talent. But for many organizations, working with an external partner can provide in-depth, rigorous experience when you don’t have it in-house. Depending upon an organization’s goals, there is a whole list of reasons why you

4 Tips on How To Keep Recruiters On-Brand and from Going Rogue
Oct 11, 2019
Feb 15, 2019
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4 Tips on How To Keep Recruiters On-Brand and from Going Rogue

Developing an employer brand isn’t easy. It takes buy-in, time, effort, and financial resources to build, and then activate, a sustainable employer brand strategy. A successful employer brand architecture is most often composed by several essential components and developed by a core team of HR, Mark

Welcome Adrienne Betenbaugh to #Teamexaqueo!
Oct 11, 2019
Feb 7, 2019
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Team exaqueo

Welcome Adrienne Betenbaugh to #Teamexaqueo!

Adrienne Betenbaugh joins us as our Marketing Director, responsible for leading our marketing, communications that will share insights about exaqueo and our thought leadership with our target audiences. She brings more than 12 years of marketing experience with a design thinking approach, and a weal

Talent and HR News Monthly Update: Employee Engagement and Candidate Experience
Oct 11, 2019
Feb 1, 2019
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Team exaqueo

Talent and HR News Monthly Update: Employee Engagement and Candidate Experience

The focus on the candidate experience and employee engagement needs the love and attention of talent acquisition and human resources, now more than ever. In this month’s roundup, team exaqueo has curated five articles to help you put people, both candidates and employees, at the heart of what you do

Welcome Jennifer Wienke to #Teamexaqueo!
Oct 11, 2019
Jan 25, 2019
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Welcome Jennifer Wienke to #Teamexaqueo!

Jennifer Wienke joins exaqueo as a Business Operations Manager. In this role, she is responsible for managing the company's creative process and logistics, capacity planning, and supporting business operations. A seasoned agency veteran, Jennifer is a Clemson University graduate with more than 17 ye