Blog

Our team wrote many educational, industry-leading blog posts this year so we’ve featured our top three most read blog posts of 2021 here. 

Here at exaqueo, we understand the importance of personal development and are thankful for the opportunity to continue our education in a variety of ways.

Recently, General Electric, Toshiba, and Johnson & Johnson each announced that they will be breaking up into smaller companies. We address the question at hand, "What will happen to their respective employer brands?"

Here at exaqueo, we understand that every employee is unique, and we celebrate those differences. We asked each exaqueo team member to share a bit about why they love Thanksgiving and how they celebrate it.

Meet Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies. Recently, we took some time to reflect on Shay’s experience working with exaqueo, building and launching the Adaptive Biotechnologies employer brand, “Discover Your Story.”

Margaret Moellenberndt, BM2, United States Naval Reserves 1993-1999, and Employer Brand Strategist at exaqueo writes of her own experiences and about her passion for veteran hiring initiatives.

With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.

Before you start lining highways across the country, here are four tips to take into consideration when you want to put up your next billboard.

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Interested in learning more about this session? We've got all the details right here!

We're never going back to "normal." And what is "normal" anyway? The COVID-19 pandemic has forever changed the workplace, leaving organizations to rethink how they do work. Here are three things employers should commit to as they adjust and try to navigate this post-pandemic era.

NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!

“This is where...” gives us a platform to tell our story. I’m floored by how many people are openly sharing their perspectives, using “This is where...” as a springboard.

Now, as I look at this list, I can’t help but wonder if the most important partner is not represented.

Here are eight ways companies can help support mothers returning to work from maternity leave.

There are so many teams and partners in an organization that can help amplify the employer brand message. They can be your champions, influencers, advocates. It’s up to you to create those connections.

Recently, we asked employer brand professionals what they once dreamed of becoming and how it relates to their job today. From hockey player to librarian, here’s what they shared.

In honor of the bookworms on our team, the new employer brand pros, and the World Book Day holiday, here is our 2021 list of book recommendations.

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.

Jennifer Beyer is no stranger to the world of employer brand and recruitment marketing. Currently, she is in the midst of launching Fannie Mae’s new employer brand, “Future Makers,” which is strategically aligned to data-backed employer brand pillars.

The global pandemic hasn’t eliminated the need for employee stories and images. In fact, it’s accelerated their importance. Showing the human side of your organization has never been more critical as candidates look to find a place where they’ll feel welcomed, supported. and safe.