Blog

Employer Brand Insights

Don't miss the latest from exaqueo's experts including industry news and trends, insights from our research, client work, and lessons learned.

Insight
Learning and Growing in 2021
Dec 23, 2021
Dec 14, 2021
|
Team exaqueo

Learning and Growing in 2021

Here at exaqueo, we understand the importance of personal development and are thankful for the opportunity to continue our education in a variety of ways.

Breaking up Is Hard to Do in Employer Branding
Apr 7, 2022
Dec 1, 2021
|
Team exaqueo

Breaking up Is Hard to Do in Employer Branding

Recently, General Electric, Toshiba, and Johnson & Johnson each announced that they will be breaking up into smaller companies. We address the question at hand, "What will happen to their respective employer brands?"

Our Team Shares Their Thanksgiving Traditions
Apr 7, 2022
Nov 25, 2021
|

Our Team Shares Their Thanksgiving Traditions

Here at exaqueo, we understand that every employee is unique, and we celebrate those differences. We asked each exaqueo team member to share a bit about why they love Thanksgiving and how they celebrate it.

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies
Nov 16, 2021
Nov 16, 2021
|
Team exaqueo

Discovering Adaptive’s Story with Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies

Meet Shay Miller, Sr. Manager, Talent Acquisition at Adaptive Biotechnologies. Recently, we took some time to reflect on Shay’s experience working with exaqueo, building and launching the Adaptive Biotechnologies employer brand, “Discover Your Story.”

Ice Cream, Knot Tying, and a Heartfelt Thank You
Apr 7, 2022
Nov 11, 2021
|
Team exaqueo

Ice Cream, Knot Tying, and a Heartfelt Thank You

Margaret Moellenberndt, BM2, United States Naval Reserves 1993-1999, and Employer Brand Strategist at exaqueo writes of her own experiences and about her passion for veteran hiring initiatives.

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters
Aug 31, 2022
Sep 3, 2021
|

Talent Attraction Tips from a Clemson Football Recruiter to Corporate Recruiters

With the college football season kicking into high gear, now is a great time for corporate recruiters to take a couple notes from college football recruiters.

Beyond EVP: Employment Isn't a Product to Sell
Sep 1, 2021
Aug 31, 2021
|
Susan LaMotte

Beyond EVP: Employment Isn't a Product to Sell

Talent acquisition and recruiting is seeing a struggle unlike any other. It's not a war for talent, it's a war for jobs. We've gotten desperate and there's no surprise as to why. It's time to go beyond EVP--stop selling employment as a product and start creating real employment relationships.

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing
Aug 17, 2021
Aug 17, 2021
|

How Red Wing Shoe Company Is Redefining Workplace Flexibility in Manufacturing

Red Wing Shoe Company is forging a new path, offering a highly flexible work relationship, in order to respond to what people are wanting from work and life.

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers
Aug 13, 2021
Aug 12, 2021
|

Billboards + Hiring: 4 Tips for HR Teams and Recruitment Marketers

Before you start lining highways across the country, here are four tips to take into consideration when you want to put up your next billboard.

Beyond EVP: The Future of Employer Brand
Apr 6, 2023
Jul 28, 2021
|
Susan LaMotte

Beyond EVP: The Future of Employer Brand

The past 18 months have only accelerated the fact that employment is no longer a simple exchange of pay and benefits for work. When we brand and market employment as a contract, we ignore the importance of the complex relationship employees have with work. It's time to evolve beyond EVP.

Don’t forget! Tune into TA Week to hear our very own founder + CEO, Susan LaMotte, give a Talent Acquisition State of the Union as keynote speaker
Jul 14, 2021
Jul 14, 2021
|
Team exaqueo

Don’t forget! Tune into TA Week to hear our very own founder + CEO, Susan LaMotte, give a Talent Acquisition State of the Union as keynote speaker

Interested in learning more about this session? We've got all the details right here!

No More Normal: 3 Commitments for Employers to Make in the Post-Pandemic Workplace
Jul 1, 2021
Jul 7, 2021
|
Emily Fritz

No More Normal: 3 Commitments for Employers to Make in the Post-Pandemic Workplace

We're never going back to "normal." And what is "normal" anyway? The COVID-19 pandemic has forever changed the workplace, leaving organizations to rethink how they do work. Here are three things employers should commit to as they adjust and try to navigate this post-pandemic era.

In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment
Apr 10, 2024
|
Team exaqueo

In Their Shoes: exaqueo Research Study Informs Gen Z Early Career Recruitment

NEW! exaqueo releases data & insights from latest study on Gen Z Early Career Recruitment, uncovering what is most important to these early careerists; how today’s world is influencing them, where they spend their time, who & what are driving their behaviors & attitudes toward work, & more!

10 Questions with Allison Kruse, Global Employer Brand Leader at Baxter
Jun 22, 2021
Jun 17, 2021
|
Jaclyn Wollett

10 Questions with Allison Kruse, Global Employer Brand Leader at Baxter

“This is where...” gives us a platform to tell our story. I’m floored by how many people are openly sharing their perspectives, using “This is where...” as a springboard.

Who’s The Most Important Partner on Your Employer Brand Journey? Hint: It Isn’t Marketing
Jun 3, 2021
Jun 2, 2021
|

Who’s The Most Important Partner on Your Employer Brand Journey? Hint: It Isn’t Marketing

Now, as I look at this list, I can’t help but wonder if the most important partner is not represented.

Supporting Mothers’ Return to Work After Maternity Leave
May 6, 2021
|
Alyssa Bani

Supporting Mothers’ Return to Work After Maternity Leave

Here are eight ways companies can help support mothers returning to work from maternity leave.

How to Navigate Your Organization to Build Its Employer Brand
Apr 22, 2021
Apr 22, 2021
|

How to Navigate Your Organization to Build Its Employer Brand

There are so many teams and partners in an organization that can help amplify the employer brand message. They can be your champions, influencers, advocates. It’s up to you to create those connections.

10 Things Employer Brand Professionals Wanted To Be When They Grew Up
Apr 25, 2021
Apr 22, 2021
|

10 Things Employer Brand Professionals Wanted To Be When They Grew Up

Recently, we asked employer brand professionals what they once dreamed of becoming and how it relates to their job today. From hockey player to librarian, here’s what they shared.

5 Books To Inspire and Shape Your Thinking #WorldBookDay
Apr 19, 2021
Apr 19, 2021
|
Team exaqueo

5 Books To Inspire and Shape Your Thinking #WorldBookDay

In honor of the bookworms on our team, the new employer brand pros, and the World Book Day holiday, here is our 2021 list of book recommendations.

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10
Apr 9, 2021
Apr 9, 2021
|
Team exaqueo

exaqueo Celebrates Client Appreciation Week and 10 Years of Service #exaqueo10

For the past decade, it’s been our mission to help clients tell the true story of their organizations’ employment experience. And we know, without our clients, there’d be no exaqueo. They are part of our story.

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.
Mar 22, 2021
Mar 22, 2021
|

From Retail to FinTech: 6 Companies Hiring Right Now Across the U.S.

Shining a spotlight on a diverse group of organizations that collectively have more than 1,200 jobs open in the United States right now.

10 Questions with Jennifer Beyer, Employer Brand Lead and Future Maker at Fannie Mae
Mar 8, 2021
Mar 10, 2021
|

10 Questions with Jennifer Beyer, Employer Brand Lead and Future Maker at Fannie Mae

Jennifer Beyer is no stranger to the world of employer brand and recruitment marketing. Currently, she is in the midst of launching Fannie Mae’s new employer brand, “Future Makers,” which is strategically aligned to data-backed employer brand pillars.

Need Employee Photos? How to Safely Coordinate an On-site Photoshoot During a Pandemic
Mar 3, 2021
Mar 3, 2021
|

Need Employee Photos? How to Safely Coordinate an On-site Photoshoot During a Pandemic

The global pandemic hasn’t eliminated the need for employee stories and images. In fact, it’s accelerated their importance. Showing the human side of your organization has never been more critical as candidates look to find a place where they’ll feel welcomed, supported. and safe.

4 Important Ways to Bring Employer Brand + Diversity, Equity, and Inclusion Together #DEI
Feb 9, 2021
Feb 9, 2021
|

4 Important Ways to Bring Employer Brand + Diversity, Equity, and Inclusion Together #DEI

Employer brand and DEI should co-exist at every turn, not exist in separate silos. Now, more than ever, employer brand professionals need to see these functions as two threads in the same fabric.